Embrace New Beginnings with 7-Eleven’s Fresh and Festive Collaboration

These cute bags will round up your entire look for sure!
Usher in good fortune and joy for the upcoming New Year with 7-Eleven’s first surprise collaboration of the year. 7-Eleven Hong Kong teamed up with two beloved Japanese icons, Peko-chan from Fujiya and Sho-chan from Soap Studio for a special collection.
Together, they created a series of eight trendy Denim Style Bags with eye-catching designs, each with a unique style to fit your needs and any occasion. The collection features a striking red and blue color scheme accented with Japanese-inspired patterns on denim, giving a fusion of fashion and function.
Peko-chan and Sho-chan are darlings who captured the hearts of many, and their pairing in the collection symbolizes “good luck and happiness,” wishing everyone a New Year filled with blessings and joy.
Each bag design incorporates eye-catching Japanese-inspired patterns like peach blossoms and fireworks, alongside Peko-chan and Sho-chan. Whether it’s for your daily commute, school, shopping, or visiting family, these bags will surely elevate your style for the New Year!

Japan-Style Shoulder Tote: The bag features the cheerful faces of Peko-chan and Sho-chan on a denim print in deep blue. The design is complemented by Japanese-inspired mountain and peach blossom motifs.
The Big Blessings Sling Bang: Also on a denim print together with the faces of Peko-chan and Sho-chan, the design features peach blossoms, fireworks, and the auspicious Chinese character for luck.
Chill Vibes Crossbody Bag: Made with a denim print and textured padded cotton, it has the faces of Peko-chan and Sho-chan.
Festive Fortune Bag: The bag has the Chinese character for “Spring” and is decorated with peach blossoms and the faces of Peko-chan and Sho-chan.
Big Blessings Eco Tote: Peko-chan and Sho-chan are interwoven with peach blossoms, fireworks, and the auspicious Chinese character for “luck” against a vibrant, deep blue background.
Creamy Eco Tote: A bag with a simple design exuding a fresh and charming aesthetic, that features a unique pattern of Peko-chan, Sho-chan, peach blossoms, and fireworks.
Happy Half Moon Bag: A stylish pouch made with a denim design and a subtle Japanese wave pattern for a cool and minimalist vibe, with Peko-chan and Sho-chan’s faces!
Subtle Style Pouch: This features a unique and understated pattern of Peko-chan, Sho-chan, peach blossoms, and fireworks printed on fabric with a denim design.
“Denim Style Bag” Promotion Details
From Jan. 15 to Feb. 25, 2025, customers can earn 1 physical stamp or digital FunStamp with a single purchase of HK$20 or more at 7-Eleven stores or online. For every additional HK$10 spent, an additional stamp will be added.
To collect FunStamps with online purchases, customers must download the 7-Eleven app, register as a member, and link their Yuu account. For in-store purchases, customers need their Yuu ID scanned by the cashier before payment or pay with a linked Octopus or Hang Seng enjoy card.
Stamps are awarded on single transactions, and split transactions are not allowed.
Redemption Details
FunStamps: From Jan. 15 to Feb. 28, 2025, you can either: collect 20 FunStamps and add HK$1 to redeem one (1) random “Denim Style Bag”, collect 5 FunStamps and add HK$48 to redeem one (1) random bag, or 8 FunStamps and add HK$88 to redeem two (2) random bags.
Physical Stamps: From Jan. 15 to Feb. 28, 2025, collect eight (8) physical stamps and add HK$48 to redeem one (1) “Denim Style Bag” at random, or collect 12 physical stamps and add HK$88 to redeem two (2) bags at random.
Yuu Member Exclusive Offer: From Jan. 15 to Feb. 28, 2025, members can redeem one (1) random “Denim Style Bag” with 8,800 yuu points and an additional HK$18.
For more information, follow 7-Eleven Hong Kong on their Facebook and Instagram pages.
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