Macau Government Tourism Office Sets MOP180million Budget to Revive Tourism
by: The Beat Asia
February 09, 2023
The Macau Government Tourism Office (MGTO) has proposed to allocate MOP180 million to promotional campaigns including package tours, which entitle tourists from the Chinese mainland, Hong Kong, and overseas to a subsidy scheme.
Discussions were also held with Air Macau to increase international flight frequency up to two to three flights per week from destinations.
The announcement unveils that the MGTO will provide 120,000 air tickets to international visitors, and subsidies of up to MOP500 for two-night stays for different tourist groups.
The promotional campaigns, to be conducted in partnership with online travel platforms, will focus on providing services at affordable price points for tourists.
Majority of recent tourists visiting Macau have come for shopping or the culinary scene, rather than to gamble at casinos.
To cater to the young and middle-aged crowds, who form the largest portion of visitor arrivals, MGTO will be using online promotions and innovative services.
MGTO has also continued to develop more tourism products in the Historic Centre of Macau, a cluster of over 20 sites with historic significance, near the city's iconic roadway.
Their recent 'Strolling on Almeida Ribeiro' campaign attracted 140,000 visitors over five days and is pegged to potentially become a recurrent event in the future.
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