New Makeup and Skincare Drops to Add to Your Beauty Routine This 2023

We all have our favorite skincare and makeup products that have become the default in our beauty routines, but innovations are always being developed that it's hard not to try promising formulations in the market, especially when these target our problem areas or tickle our fancies.

Recently, a couple of homegrown and international brands rolled out some new products for skincare and makeup junkies to weigh up. Take your pick from a novel skincare line, hydrating serums, and fresh base tints, among others, to recalibrate your skincare and makeup routine into something exciting. Check out these new beauty drops from these local and foreign brands!

MAC Cosmetics

Who hasn't heard of MAC? This makeup brand has long been an institution – and a favorite – of many in the cosmetics industry. It was the brand that many of us salivated over but couldn't afford, swatching shade upon shade from the MAC counters at the mall years before we eventually moved on to our own makeup holy grails later on. While it's regarded for its makeup, MAC dropped a bomb when it teased fans back in January about releasing skincare products that were made to perform with makeup.

In January, it unveiled its "science-backed and artist-approved skincare" concocted to improve one's skin and prime it for makeup. It came with three products, namely the Hyper Real Serumizer Skin Balancing Hydration Serum, the Hyper Real SkinCanvas Balm Moisturizing Cream, and the Hyper Real Fresh Canvas Cleansing Oil. These products are all available in-store!

Kiko Milano

Kiko Milano is regarded as the number one makeup brand in Italy. This cosmetics label just landed in the Philippines last Jan. 18 and can be found at Level 1, North Main Mall of the SM Mall of Asia in Pasay City. Kiko Milano brought with it its bestsellers for Filipinos to try out, such as the liquid long-lasting lipstick Unlimited Double Touch, the Velvet Passion Matte lipstick, High Pigment Eyeshadow in five finishes, the Weightless Perfection Wet and Dry Powder Foundation with SPF 30, and the New Luxurious Lashes Maxi Volume Brush Mascara to give your eyelashes that much-needed definition and volume.

Happy Skin Cosmetics

You'll love homegrown beauty brand Happy Skin Cosmetics' new beauty drop, which was made for the Philippines' sweltering and tropical climate. The label dropped the Happy Skin Oil-In-Serum Boosters just before 2022 ended back in December, which are moisturizing formulations to plump up and quench your parched skin. It comes in two types, namely the Hyaluronic + B3 Boost Oil Drops Serum and the Bakuchoi + Peptide Oil Drops Serum.

Virtue Labs

Is your hair dry and thinning? Don't fret. One of the newest arrivals at Sephora Philippines is Virtue Labs' Flourish Hair Mask. This product may not be a recent release by the beauty brand, but it's just landed on Sephora Philippines and is exclusive to the retailer. Priced at P4,550 for a 150-milliliter jar, the hair mask was designed to thicken, strengthen, and boost the volume of your thinning hair. It is a whipped and lightweight concoction, so you don't have to worry about it weighing your hair down. It is also alcohol-, fragrance-, and oil-free. You can order it here.

Get Ready With Me Cosmetics

Owned by entrepreneur and YouTuber Mae Layug, Get Ready With Me (GRWM) Cosmetics was made for the modern, "goal-getting woman. It is a cruelty-free and vegan brand known for its empowering slogan of "beauty on your own terms." Last November 2022, GRWM Cosmetics launched six new shades of its base Radiance Tint, making it more inclusive than ever with a total of 25 shades. The new shades are light peach, green beige, oat, cashmere, truffle, and espresso. The Radiance Tint can be used to highlight the face, color correct areas of redness or pigmentation, and contour and bronze.