ICYDK: Brent Lim's Blanc Nué Bag Can Also Be a Pillow
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Brent Lim’s bag can turn into a pillow, meanwhile, its accompanying bag strap can be worn as a belt. These dynamic ideas come to life as the designer relaunches his incredibly versatile lifestyle brand, Blanc Nué.
A multimedia artist, designer, and entrepreneur, Brent’s talents have proven to be both far-reaching and wide. His education has spanned multiple career paths: from his nascent professional beginning as a fashion designer at Folded & Hung to his experience as a merchandiser for Giordano.
“In every job I have, I take the opportunity to study and learn how the [fashion business] works,” Brent said.
Today, he is the proud helmsman of local brand, Blanc Nué, which first found success during the pandemic year of 2020. “I was looking for a small bag to fit all my essentials: my vaccine card and my mask. But, I couldn’t find anything online – so I created my own,” he shared. Brent’s success with the first iteration of Blanc Nue continued to grow, especially as online shopping boomed. “But, I got busy,” Brent laughed.
The designer, who had a day job at the time (and, in fact, still does even today) decided to take a pause from Blanc Nué in 2021. “Blanc Nué was a passion project [that worked really well] but after a while, I decided to focus on my day job because I wanted to learn the e-commerce side of business,” he added.
This is because – as he has wisely observed – being a creative in today’s competitive landscape isn’t enough. “It’s important to balance creativity alongside business savvy,” he pointed out. “You need to know how to run a business and speak to your market.”
![Blanc Nue's latest collection](https://d1ef7ke0x2i9g8.cloudfront.net/Transformed-Assets/hongkongarticles/3740614/Snapinsta.app_465739169_18041205110274007_3048253087792216228_n_1080_c6333d3d3a9e8854c142c893fcac1264.webp)
Today, Brent relaunches Blanc Nué on Shopee with a refreshing new logo, but promised us that the DNA of his 2020 passion project remains the same, “It’s still a mix-and-match format, and [the new collection] is still very focused on functionality.”
Aside from caps, t-shirts, and a cute lemon-shaped coin purse, Blanc Nué’s latest sartorial menu includes two large bags (the Pillow Clutch which can be used as a pillow, and the Bubble Sleeve, which can fit 15-inch laptops), two medium bags (Bubble Pouch and Bucket Drawstring), and two mini bags (the Box Bag which is great for coins and the Bubble Pocket, which is perfectly designed for cellphones).
Buyers can accessorize these with multiple options: choose between two long bag straps, two adjustable bag straps, or two short bag strap designs.
![The Pillow Clutch with the Pillow Strap](https://d1ef7ke0x2i9g8.cloudfront.net/Transformed-Assets/hongkongarticles/3740637/Snapinsta.app_465823203_18041317589274007_9200643150363647479_n_1080_c6333d3d3a9e8854c142c893fcac1264.webp)
A consumer himself, Brent said that he made no compromises when it came to his designs, “My brand is ‘Aesthetic, with a purpose.’ I didn’t want it to be just visually pleasing, I also wanted it to be functional.”
Take, for example, the Pillow Clutch, a bubble flap pouch that opens to reveal zippered compartments. “I use this as a pillow [and lie down on it] when I’m at the airport and my flight is cancelled or delayed,” Brent laughed. “That’s why I named it the Pillow Clutch.” The designer is also apt to use his Adjustable Knot Cord bag strap as a belt, hooking his miniature Box Bag onto one of its carabiners to create a portable belt bag for coins and essentials.
“Everything in this collection has a very specific purpose,” Brent explained. “I made sure that people’s needs would be met. If you need a small bag, we have choices for that, it would just depend on your preference and what you need to put in it.” The designs themselves also offer multiple loops, hoops, hooks, and carabiners, so consumers are more than welcome to attach a small bag – or perhaps a keychain or two – unto a large or medium one.
![The Bubble Pouch and Adjustable Knot Cord with the Box Bag](https://d1ef7ke0x2i9g8.cloudfront.net/Transformed-Assets/hongkongarticles/3740679/Snapinsta.app_464567667_18041317604274007_7708085773952539444_n_1080_c6333d3d3a9e8854c142c893fcac1264.webp)
Every item at Blanc Nué comes in neutral colorways such as cream, white, and black, but inspired by his love for K-Pop, Brent has also designed bags, straps, t-shirts, and caps in vibrant shades of pink, green, and blue. “We’re definitely adding more to Blanc Nué!” Brent teased. “The next collections are actually already lined up. But for now, we just want people to digest what we have – because the customization options can be overwhelming.”
Brent also says that when they do release their next drop – more clothes, perhaps? – these items can still be matched with those from older collections. “We want Blanc Nué items to be usable every day,” Brent said. “That even when we add a new silhouette or strap, you can still pair it with what you bought months before.”
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