Dare to Wear These Bold Viva Magenta Fashion Picks in 2023

If there's one takeaway from Viva Magenta, Pantone's 2023 Color of the Year, it is this: exist loudly. With roots in the red family, the color represents "vim and vigor," but also strength and courage. Red isn't exactly the color you'd go for if you want to be understated, as the shade is known for being boundless, unrestrained, and unapologetically bold.

The year 2023 is the time to be daring. Make audacious choices, down to the color of your outfits, and just own it. To get you started, here are some fashion pieces you should check out. And don't worry if they aren't exactly magenta – there's no Pantone police to call you out. These pieces come in magenta and other beautiful shades of red!

Mango 

We just can't get enough of this asymmetric ruffled dress from Mango, which you can easily dress up or down depending on the occasion. Made of polyester, the flowy, gauzy dress makes it the ideal outfit for a romantic dinner date, a garden wedding, or a classy formal party, with the side slit showing off the perfect amount of skin for a look that exudes sexy but not too much. It also features a single wide strap on the right and a ruffled detail for texture. This dress retails for P7,595 on Mango's website and comes in extra small, small, medium, and large sizes.  

Frankie General Store 

If you are all about the beach is life mentality, then this dress from Angkan is the one for you. The Maremonti Kaftan comes in a lush magenta shade and was made for your "forever resort life." Created with the Itneg indigenous community, the dress was hand embroidered using traditional methods and features symbols of the moon and stars. The dress is made of 100% natural rayon and has a deep V neckline. The dress retails for P6,500 on Frankie General Store's website and comes in small and medium.

Meanwhile, if you want a scene-stealing kimono-like cover-up for the beach or a night out, IXXI's Martina in peacock red should be in your cart right now. This small-batch, hand-made lushwear features fringes on the hem and sleeves and embroidered prints all over. You can get it for P6,900 from Frankie General Store, too.

Zara 

This long jacquard dress can also be dressed up or down, for day or night, depending on the occasion. Although it features a V neckline, the dress ends around the shins and has long sleeves, which still leaves enough room for the imagination. It comes in a beautiful deep burgundy color, with a floral jacquard fabric, as well as a front tie and pleats. The dress is available on Zara's website for P3,295 and comes in small, medium, and large sizes.

Kaayo

Need a scene-stealing piece for your rainwear? Check out this waterproof raincoat from Kaayo. The Jamie Raincoat is made of maroon taffeta fabric in maroon and features a hood and a drawstring waist. Since Kaayo is known for its partnerships with artisans and indigenous communities in Mindanao, you can expect that signature touch in this piece as well. This raincoat bears a T'boli hand-beaded accent on its front, making it a unique and stylish jacket (and a good conversation starter, we bet). You can get it on Kaayo's website for P8,950 in medium or large.