What to Know About Trunc, PH's Hottest Luxury Online Shopping Hub

Despite the challenging conditions the COVID-19 pandemic brought upon the global fashion industry, there are still groups within it that emerged as "super winners." According to McKinsey's State of Fashion 2022 report, these include sportswear brands, luxury players, and Chinese home-grown companies. This year, discount and luxury fashion are predicted to continue to outperform, as per the report, even as "recovery will be uneven across value segments, and the mid-market will be squeezed."

In the Philippines, luxury shopping continued to thrive even amid the pandemic, more so with the digitization of shopping that has made it convenient and easy for Filipinos to shop their favorite brands.

A testament to this is the pandemic-born Trunc, the SSI Group's hottest addition to their digital portfolio. The SSI Group is the Philippines' biggest specialty retailer, with a wide brand portfolio and network comprising 94 brands and 593 stores.

Trunc, which was launched in November 2020, is "a multi-brand e-commerce site with four unique concepts in one online destination." These concepts are Trunc, which consists of over 100 of the most coveted brands in the world; Trunc Show, a curated collection of the most prestigious designer and luxury brands you can imagine; PowderRoom by Trunc, the e-commerce's beauty arm; and Trunc At Home, a series of home and living brands.

Our Top Picks

Sick Kicks From Trunc

In need of new stylish kicks? Save yourself the trouble of heading to the mall and get yourself a fresh pair from Trunc. These timeless 100% cotton Less Tiring Balmoral Sneakers from MUJI retails for only P1,650, comes in black and off-white, and are made for walking.

An alternative are these organic patchwork Superga sneakers (2750), which retail for P3,650. 

Bags That Will Last You a Lifetime From Trunc Show

If you have a taste for luxury bags, then you'll love Trunc Show's designer collection, from Yves Saint Laurent, Jimmy Choo, and Givenchy to Salvatore Ferragamo, Gucci, Bottega Veneta, and more.

For a hot, scene-stealing bag, check out this Chain Pouch from Bottega Veneta. This leather clutch with chain has a single compartment, a snap closure, and gold hardware finish. Get it for P206,500.

For a practical yet sophisticated everyday bag, we recommend the Trifolio Tote from Salvatore Ferragamo. Made of Italian calf leather, this tote is large enough to function as a shopper bag and has a removable pouch you can use for days when you want to carry light. It retails for P149,500.

Skincare Sets From PowderRoom

We're in love with PowderRoom's skincare sets, which include much-loved brands like Laura Mercier, Philosophy, SK II, Patchology, Marks & Spencer, and more.

If you're looking to restart your skincare regimen, we recommend this Bestseller Trial Kit from SK II, which includes a facial treatment essence, a cleanser, one mask, and a cream. The trial kit retails for P7,360.

Another item you can check out is Philosophy's Renewed & Grateful four-piece set, which comes with a facial cleanser, a peeling mousse, and two jars of moisturizer, priced at P3,110.

Trunc At Home

If you're #TeamKahoy all the way when it comes to your furniture, you mustn't miss the Dayton Dresser from Pottery Barn (P54,500).

Made of dark mango wood, this dresser is all about texture and immaculate lines, perfect for those who prefer quiet, timeless beauty over loudness.