Lingerie Stores From Singapore Brands for Modern, Empowered Women

Female empowerment comes in many forms and one of which is embracing your body—flabs and all. Being confident in your body does not only mean accepting it for whatever shape or size it is, but also treating it with well-fitted and quality garments. To some, it may sound superficial, but lingerie is not just a piece of garment you select off the racks, but a tool to empower women to express their sexuality and assert ownership of their body. Gone are the days when lingerie had to be sexy at the expense of comfort. After all, whatever you put on your body is meant to please no one but you.

In this article, we’ve selected lingerie brands in Singapore for the empowered, modern women.

Chaloné Lingerie

With multiple branches across Singapore, Chaloné is one of the go-to shops for luxurious lingerie and nightwear. Their products are cut and styled for the modern woman, often playing with plunging V-necklines, peek-a-boo slits, and semi see-through material for the right amount of naughtiness. You can book a personalised appointment with their lingerie consultant if you are unsure of what to pick.

Susy + Bae

This lingerie brand in Singapore creates products “inspired by the transformative power of beautifully fitted intimates that celebrate the female form.” From camisole and low back to strapless and underwire, Susy + Bae will answer all your lingerie requirements. They also have a maternity line that incorporates design elements suited to the physical transitions through pregnancy and beyond. Their items are gift wrapped and come with a complimentary satin travel pouch.

Ashley Summer

Ashley Summer’s intimate wear are conceptualised by Singaporean designers and handmade by women artisans in Asia. The brand buys premium laces and fabrics from wholesalers’ excess orders to reduce their carbon footprint during production. The items are also produced in small batches to counter the environmental impact of fast fashion. You can shop from their bralettes, underwear, loungewear, and bridal collections online and have your items shipped within five working days. Orders from Singapore worth S$80 get complimentary courier with tracking. Ashley Summer also supports international shipping.

Perk by Kate

Perk by Kate is a local brand that celebrates women regardless of size, shape, and skin tone. They recently launched what they call their most provocative campaign by featuring models and their flabs.

“In our photography sessions, we always ask for curves to be retained, even when the subjects themselves ask if it is ok that they have ‘some flab.’ They apologise and say it's fine to DO away if we think they are unsightly. Let's not wait to love our bodies only when they are in perfect shape, let's love them now,” Perk by Kate posted on Instagram in February 2022. This body positivity is translated into their sexy but comfy designs that make space for different shapes and sizes. The brand was founded by entrepreneur Kate Low, who had her share of struggles in finding the right fit because of her petite build, paving the way for a lingerie label that caters to all body types.

I’m In XX

This local brand makes “Asian-fit intimates made for your daily hustle.” They are best known for their non-slip strapless wireless bras that go well with tube tops, off-shoulders, and thin-strapped blouses. Another best-seller is their air-leisure line featuring bras that work as casual and athletic tops. You can visit I’m In XX’s branches at Orchard Gateway and Funan Mall or message them on Instagram to inquire.