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CURRENT EVENTS
Singapore’s MICE Industry Sees Strong Recovery Due to Border Easing
by: The Beat Asia
July 08, 2022
Singapore’s meetings, incentives, conventions and exhibitions (MICE) industry demonstrated strong recovery due to the city-state's border reopening to fully vaccinated tourists and visitors. The MICE industry is projected to reach its full potential recovery within two to three years.
The Singapore Tourism Board (STB) showed its support for the continued expansion of MICE by launching an enhanced incentive programme for international groups on June 1, alongside a list of events scheduled this year.
In 2021, Singapore hosted more than 200 events attended by nearly 49,000 delegates, while during the first quarter of 2022, the city-state hosted over 150 events participated by more than 37,000 delegates. The figures are expected to grow for the rest of the year with at least 66 international events in the pipeline including the AIJA Annual Congress in August, Milken Institute in September, and Gamescom Asia, Formula 1, and Tour De France Criterium in October.
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