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by: The Beat Asia
August 06, 2022
Subway lovers, unite! The first-ever Subway pop-up museum in the world is opening in Singapore this August.
The Subway “Big Museum of Taste,” or simply Subway Museum, will exhibit nine larger-than-life and Instagram-worthy background art installations, four zones, and exclusive "phygital" games.
Subway Museum’s “What’s Your B.M.T.” campaign will take you on a journey that traces back the story “behind the original submarine sandwich icon that is also one of the world's largest Quick Service Restaurant brands!”
The museum will open its doors starting on Aug. 10-30 from 10 AM to 9 PM (Monday to Thursday) and 10 AM to 10 PM (Friday to Sunday). A gigantic seven-metre-long Italian B.M.T. sub will greet visitors at the museum’s entrance. Alongside the museum opening is the introduction of the upgraded versions of B.M.T., Double Cheese and B.M.T. Plus. Visitors will also receive a free Coca-Cola drink and a Subway cookie.
The Subway Museum is located at 11 Prinsep Link and is accessible by bus, train and cars. For more information on how to purchase a ticket, visit subwaymuseumsg.com
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