Succession’s Influence on Designer Fashion Trends


The Succession-Inspired Fashion Movement Redefining Designer Ready-to-Wear

In a world where ostentatious displays of wealth have long been the norm, a new trend is emerging in the realm of designer fashion. As the captivating world of ‘Succession’ continues to grip audiences, its influence on fashion is undeniable. The show's portrayal of wealth and power has given rise to a new trend in designer, ready-to-wear clothes: ‘quiet luxury’.

As the series delves into the lives of a wealthy family, it offers a glimpse into a world where subtle elegance takes centre stage. Let's explore how Succession has influenced this new trend in ready-to-wear clothes and the brands championing this movement.

What is Quiet Luxury?

Succession’s Influence on Understated Designer Fashion Trends 1
Website/Warner Bros. Discovery

Quiet luxury is all about embracing high-quality materials, craftsmanship, and timeless designs that prioritise comfort and functionality. This trend moves away from flashy logos and conspicuous consumption, focusing instead on the intrinsic value of garments.

In the realm of quiet luxury, subtlety, sophistication, and timeless elegance are the true markers of wealth. Succession's characters embody this aesthetic, donning tailored suits, muted colour palettes, and minimalist accessories that exude sophistication without being overly showy. The emphasis is on the wearer, instead of the brand.

Succession's Influence 

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Website/Warner Bros. Discovery

A quick glance at the Roy family’s wardrobe and you will see that the characters on Succession embody the quiet luxury aesthetic, donning impeccably tailored suits, minimalist dresses, and versatile separates. The show's costume designer, Michelle Matland, has expertly crafted a visual representation of power and wealth without relying on overtly flashy elements, such as loud branding or garish colours.

By doing so, the show has subtly influenced viewers to appreciate the art of understanded elegance. This refined approach has resonated with viewers, inspiring a shift in fashion sensibilities and an increased interest in designer clothing which embodies the quiet luxury aesthetic.

The New Wave of Designer Brands

Several designer brands have embraced the quiet luxury trend, offering ready-to-wear collections that prioritise quality and sophistication. Some noteworthy names include:

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Website/The Row

The Row, founded by Mary-Kate and Ashley Olsen, is known for its minimalist designs, impeccable tailoring, and luxurious materials.

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Website/Gabriela Hearst

Gabriela Hearst, this sustainable luxury brand emphasises timeless silhouettes and eco-friendly production methods, making it a popular choice for those seeking conscious fashion.

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Totême, with its streamlined designs and neutral colour palette, Totême offers versatile wardrobe staples that exude effortless chic and elegance.

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Lemaire, a Parisian brand is renowned for its sophisticated, functional, and versatile clothing that blends modernity with timeless appeal.

Embracing Quiet Luxury in Your Wardrobe

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Website/Warner Bros. Discovery

The beauty of quiet luxury lies in its accessibility. With a focus on quality and timeless designs, these pieces can be easily incorporated into any wardrobe.

Incorporating quiet luxury into your wardrobe can be as simple as focusing on high-quality materials that will stand the test of time. Look for pieces that showcase expert craftsmanship and fine materials and opt for versatile items that can be dressed up or down, and prioritise comfort and functionality. Most importantly, let your personal style shine through, and remember that true luxury is about feeling confident and comfortable in your own skin. 

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