Privé Alliance, the Unisex Streetwear Line of EXO’s Baekhyun, is Having a Pop-up Store in Manila

Get your wallets ready as Privé Alliance, the unisex streetwear brand with South Korean boy band EXO’s Baekhyun as its co-creative director since 2018, is having a pop-up store in Manila for a limited time only!

“Our first time in the Philippines! Visit Privé Alliance’s pop-up store for a special shopping experience,” the fashion brand said in a social media post.

From basic tees to cardigans and oversized hoodies, the brand is bringing to the Filipino market fashion pieces that can spice up every wardrobe. The pop-up will also feature the capsule collection of South Korean boy group TOMORROW X TOGETHER (TXT) member Yeonjun who was recently announced as the brand’s newest ambassador and guest creative director in July 2022.

Customers who avail of their products will get a chance to bring home some exclusive promos, such as a photobook, a pair of socks, and two photocards for every P10,000 purchase or all the items mentioned plus a tote bag for every P20,000 purchase. For customers who spent P5,000 or more on any item from the YEONJUN collection, they can also take home a poster. Promo is available while stocks last.

The Privé Alliance pop-up store, which was originally announced to be at SM Mega Fashion Hall, is located at The Atrium of SM Megamall until Oct. 2. Accepted payment methods are cash and GCash only.