Spotify Unveils ‘Pag-ibig Hub’ Ahead of Valentine’s Day
Manila/ Vibe/ Influencers

Spotify Unveils ‘Pag-ibig Hub,’ 50 New Podcast Eps Ahead of Valentine’s Day

Spotify event Photo by Spotify; (From L-R) Podcaster Inka Magnaye, psychologist and podcaster Riyan Portuguez, Spotify RADAR artist Zack Tabudlo, Spotify SEA Head of Studios Carl Zuzarte, and Spotify Creators Antoinette Jadaone and JP Habac

Days ahead of Valentine’s Day, Spotify is celebrating love in the Philippines with the launch of "Parinig Mo with Spotify" on Feb. 9. To mark the occasion, the platform has unveiled a brand new Pag-ibig Hub and a range of music and podcast playlists filled with Filipinos' hugot tracks and podcasts. Starting Thursday, Spotify Free and Premium users can listen to 50 new podcast episodes in collaboration with popular Pinoy creators, such as Ang Walang Kwentang Podcast, skypodcast, Hugot Marcelo, Payaman Insider, Zack Tabudlo, and many more.

Voice over talent Inka Magnaye hosted the event, which also featured Spotify creators Antoinette Jadaone and JP Habac of “Ang Walang Kwentang Podcast,” Spotify RADAR artist Zack Tabudlo, and psychologist and podcaster Riyan Portuguez.

Spotify podcasts 2023
Photo by The Beat Asia

The panel discussed the central role of audio in love culture and the popularity of Pinoy pop songs and podcasts spotlighting trends such as "parinig" and "situationships."

“From music and lyrics that move the heart, to podcasts that discuss relationship statuses and anything in between, expressing and embracing love in all forms is an intrinsic part of the Filipino identity,” said Carl Zuzarte, Spotify Head of Studios for Southeast Asia.

A Spotify study conducted by independent market research firm YouGov showed that nearly 80% of Filipinos believe audio is important when it comes to consuming content on love, dating, and relationships. With the new Pag-ibig Hub, listeners can enjoy fresh perspectives on modern love and what it means to date today.

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