California's Reborn Coffee to Expand to Thailand With Three New Stores

Calling all coffee lovers! Reborn Coffee, the California-born specialty coffee retailer in the United States, has announced that it will be expanding to Thailand soon.

The expansion, which will be done under a strategic joint venture with pharmaceutical product importer and exporter Gaingan Humantech Co., will see the opening of three Reborn Coffee stores in the country. This, according to a press statement, will bring the brand’s signature fourth-wave coffee experience to Thailand.

One of the stores will be located in One Bangkok, Thailand’s upcoming retail and business hub. This will be the brand’s flagship location in the country, joining Isetan Mitsukoshi Holdings’ supermarket and food hall, among other stores opening at the said development.

More stores will also be unveiled in the coming years.

On expanding to Thailand, Jay Kim, CEO of Reborn Coffee Inc., said, "By fostering a vibrant local coffee culture, Reborn Coffee and our joint venture partners will innovate in coffee, tea brewing, and specialty bakery offerings. We are setting a new standard for premium beverages and artisanal products in Thailand while positioning ourselves as a leader in Southeast Asia’s thriving coffee market."

Reborn Coffee, launched in 2015, is known for its specialty coffee made with sustainably sourced high-quality beans. They have several branches in the United States and made their international debut in Malaysia last year.

For more information about Reborn Coffee, visit their website.