Hong Kong’s Negroni Week 2022 to Kickstart on Sept. 12
by: The Beat Asia
August 26, 2022
Celebrating the cocktail of equal parts gin, Campari, and sweet vermouth, Negroni Week will be taking place globally from Sept. 12 to 18, with up to 40 local participating bars and restaurants in Hong Kong.
First launched in 2013, the charity initiative has so far raised over US$3 million from venues in more than 70 countries. This year will see locations like Aqua, Mizunara: The Library, Duddell’s, MO Bar, and more, taking part by mixing up glasses of the classic negroni combination or adding their own unique twist.
This year, funds raised over the course of the week will be dedicated to Slow Food, an international grassroots organisation supporting a variety of programmes that champion sustainable and equitable food practices, food education, and cultural as well as biological diversity. Venues are asked to donate a base fund of US$25 and will pledge to donate US$1 from each Negroni sold.
This is a shift from the festival’s usual arrangement allowing vendors to select their own preferred charity and non-profit partners. The change was implemented to better streamline the donations process, and Slow Food was chosen due to their impact on the hospitality industry and in areas that have effects or influence on the participating venues.
Stay tuned to The Beat Asia for updates, as many Hong Kong F&B outlets will be hosting their own negroni-themed events over the course of the week. Click here to find out where in Hong Kong you can enjoy a negroni and have your money go to a good cause.
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