Shake Shack fans, get ready to celebrate this fall! The newest addition to their menu, The Veggie Shack, is launching to the public on Sept. 12, 2024, and you won’t want to miss it!

Since the popularity of their Shroom Burger, Shake Shack has been exploring a wider array of veggie options for everyone, vegetarians and non-vegetarians alike.

The Veggie Shack's patty is 100% vegan and features a medley of eleven garden vegetables, including portobello mushrooms, shiitake mushrooms, sweet potato, carrot, celery, leek, roasted red onion, roasted garlic, cabbage, beet, and chives.

The patty is enhanced with fresh ingredients: sunflower seeds, farro, and quinoa, and topped with American cheese, pickles, crispy onions, and ShackSauce, all nestled in Shake Shack's signature potato bun.

Available from Sept. 12 to Nov. 3, 2024, the Veggie Shack will be offered at all Shake Shack locations in Macau and Hong Kong. Get an exclusive first taste on Sept. 12 for only $33! After the launch, the burger will be available at its regular price of $66.

Stay on the lookout for the Shack-Van as it will be stopping at Central Pier at 11:30 AM, Tsim Sha Tsui at 1:30 pm, and Kwai Fong at 4:00 pm on the 12th! Arrive early to beat the crowds and grab exclusive freebies like refreshing lemonades and fry vouchers!

But the Veggie Shack isn’t just a vegetarian burger. Unlike other alternative protiens, Veggie Shack doesn’t try to mimic meat. Instead, it celebrates the natural flavors of its ingredients and offers a juicy, substantial texture that's seared to perfection. The crispy fried onions add a delightful crunch, and the American cheese and pickles round out the recipe, transporting your taste buds to a whole new level.

To mark this Veggie Shack debut, Shake Shack is teaming up with Simran Savlani, author of the "A Spark of Madness" cookbook, for a Crinkle Cut Fries Jamming Station from 2 to 4 PM on Sept. 21 and 22 at IFC mall and Harbour City. Purchase a Veggie Shack with fries to sample her signature mouth-watering Hong Kong-inspired sauces: Crispy Chili Oil sauce (inspired by Lao Gan Ma), Crack Sauce, Caramelized Spring Onion, and Black Truffle Chili Crisp.

Additionally, from Sept. 26 to Nov. 21, 2024, try Shake Shack’s Hong Kong-exclusive Earl Grey Shake. This limited-time treat combines creamy vanilla custard with Sri Lankan Earl Grey tea, topped with loose-leaf tea and whipped cream.

The Veggie Shack shows that going plant-based can be both creative and delicious! Swing by Shake Shack soon for an unforgettable experience and a veggie lover’s dream come true!

To find out more updates on events and launches, visit their website and follow Shake Shack on Instagram or Facebook.