Tourism Scheme Subsidies to Refresh Travelling in Hong Kong

Tourism Scheme Subsidies Sets to Refresh Travelling in Hong Kong

Hong Kong is embarking on an innovative journey to reshape the local travel landscape with a newly announced Characteristic Local Tourism Incentive Scheme. Set to begin Jan. 1, 2024, this scheme is a game-changer for travel agents and tourists alike, offering cash incentives to promote tours across the city's vibrant locales.

The scheme is neatly divided into two parts: in-depth travel and thematic travel.

For in-depth travel, the application period spans from Jan. 1 to July 31. Here, travel agents can receive a HK$200 cash incentive for each participant they serve, with a quota set at 100 participants for both local and inbound tours. The crux of these tours lies in their itineraries, which must encompass at least two designated sites of in-depth travel and one interactive tourist experience that highlights Hong Kong's unique charm.

The thematic travel part of the scheme is even more lucrative, offering HK$400 per participant with the same quota limit. Travel agents are encouraged to focus on six distinct themes: national history, green ecology, marine life, traditional culture, pop culture, and creative travel.

Application details are set to be announced in mid-January, alongside the six winning thematic itineraries from the "Deeper into Hong Kong: Creative Itinerary Design Competition." This initiative is not just about promoting tourism; it’s about creating a deeper, more meaningful connection with the city’s heritage, nature, and culture.

Supporting this innovative scheme, the Travel Industry Council will offer in-depth local tour docent training courses for licensed tourist guides and travel escorts. This move aims to enhance the service quality of tourism practitioners.

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