Hong Kong Creative Community, Est 2019
August 2025
Art. Design. Culture. Education.
Based in Hong Kong, Carnaby Fair is a dynamic creative agency fusing art, design, culture, and education to deliver powerful, cross-disciplinary experiences. The team collaborates with multinational companies, property developers, hospitality brands, and public institutions to create initiatives that go beyond conventional storytelling. From orchestrating culture-led events to designing imaginative brand encounters, they create moments that speak to Hong Kong's unwavering spirit.
Putting Hong Kong's Creative Scene on the Map
At the heart of Carnaby Fair’s approach is a commitment to community engagement and cultural relevance. Through thoughtful design and purpose-driven programming, the agency builds meaningful connections that echo both locally and globally. Their projects celebrate the city’s identity while forging new paths for creative expression and collective growth.
Brand Activation
Carnaby Fair supports Hong Kong's creative community by creating platforms where local artists can collaborate with global brands, putting local creatives on the map. One of their projects brought together Hong Kong local artist Ernest Chang and McDonald's McCafé, which led to McDonald's first ever commissioned art piece. Learn More
Experience Design
Carnaby Fair is redefining creative education in Hong Kong through hands-on collaboration with schools, NGOs, and institutions. From digital talks and curated programs to collaborative insights, the agency serves as a catalyst for creative learning across Hong Kong. One example was Think Beyond Boundaries in 2023, an exhibition led by Pui Kiu College with support from CHICKS and design collectives, turning pandemic-era challenges into opportunities. Read More
GTM Hong Kong & Greater Bay Strategy
Carnaby Fair's mission is to spotlight underrepresented artists in Hong Kong by offering them a platform and visibility to showcase their work and build sustainable careers. An example was Mr. Yim, also known as The Plumber King, whose typographical graffiti made its gallery debut at the 2021 SUBXTURE exhibition, where he sold his first piece for US$6,500. To date, the agency has supported over 200 artists. Find Out More
Urban Revitalization Project
First launched in 2021, SUBXTURE (formerly SUB9TURE) has evolved into more than just an art show. It stands as a grassroots outlet for local creative expression by reclaiming physical and cultural space for Hong Kong's creative community. The annual exhibition highlights 100% local talent, focusing on Hong Kong's subculture through a raw, authentic lens. Each piece captures the spirit of Hong Kong's youth while preserving the city's shared cultural memory. Explore Here
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