What’s On HKG: FIFA ASEAN Cup 2026, Asia+ Festival 2026, & More

Looking for fresh ways to spend the final weeks of September? Hong Kong is hosting a vibrant lineup of cultural festivals, sporting events, lifestyle expos, and community gatherings. Discover specialty brews at Urban Brew Summit 2026, enjoy fashion, music, and racing at Happy Wednesday: Fashion Wednesdays, or find inspiration for your next getaway at the Hong Kong Holiday & Travel Expo 2026 Autumn. Check them out!
Mid-Autumn K-Festival Week

Fall under the spell of Korean culture at the Mid-Autumn K-Festival from Sept. 21-27, 2026, from 11 AM to 9 PM daily, at Central Market. This week-long celebration transforms the venue into a hub of K-food, K-beauty, music, and cultural experiences, featuring free food tastings, K-pop DJ parties, taekwondo demonstrations, beauty workshops, guest bartender shifts, and live performances.
Don't miss Venerable Monk Sunjae from Netflix's "Culinary Class Wars" on Sept. 24, plus celebrity chef showcases by Park Joon-woo and Lim Hee-won on Sept. 26-27. Explore the K-Everything Marketplace, sample premium 1++ Hanwoo beef, join the Full Moon Quest, and redeem free Yoajung frozen yogurt.
Admission is free, though selected workshops require advance registration via Eventbrite.
Happy Wednesday: Fashion Wednesdays

Raise a glass to style, sport, and live entertainment at Happy Wednesday: Fashion Wednesdays on Sept. 23, 2026, at Happy Valley Racecourse. The final edition of this fashionable race-night series transforms the Beer Garden into a runway-inspired social destination where live horse racing meets gourmet dining, craft beers, champagne, and cocktails.
Enjoy a headline performance by Rechelle Mansour, whose powerhouse vocals provide a memorable finale, alongside fashion-inspired dancers, immersive visual displays, a signature red carpet, and the Fashion Wednesday Style Awards, where guests can compete for travel vouchers, gift cards, and dining prizes. Reservations are available via bookingrc.hkjc.com.
Terms and conditions apply. Racecourse entrants and those who bet must be aged 18 or above. Don't gamble your life away.
Asia+ Festival 2026

Take a cultural journey across Asia at Asia+ Festival 2026 from Sept. 23 to Nov. 29, 2026, across multiple venues in Hong Kong. Under the theme “Traditions Recast,” this citywide festival brings together artists from more than 30 countries and regions for a vibrant lineup of music, dance, theatre, acrobatics, exhibitions, workshops, and multidisciplinary performances.
Highlights include “TRI-ART!ON,” “Festive Korea 2026: Original Contemporary Ballet: ‘GAT,’” “Canvas of Sound,” “Taksu – The Spirit of Gamelan,” and the outdoor carnival “Asian Ethnic Cultural Performances+ 2026.” With around 100 performances and cultural activities, the festival offers a rich celebration of artistic exchange, creativity, and contemporary interpretations of tradition.
Urban Brew Summit 2026

Sip your way through Urban Brew Summit 2026 from Sept. 24-27 and Oct. 1-4, 2026, from 12 NN to 8:30 PM, at The Mills. This expanded coffee festival brings together more than 30 local coffee, dessert, and lifestyle brands alongside 10 acclaimed Japanese specialty coffee names including Dark Arts Coffee Japan, ACID COFFEE TOKYO, CAFEC by Sanyo Sangyo, and Black Cat Coffee.
Explore the free-entry Local Market, join the ticketed Overseas Coffee Experience, meet roasters, sample exclusive brews, and discover the latest trends shaping coffee culture. Entry to the local market is free, while the Urban Pass costs HK$220 and includes three coffee tastings and a limited-edition tasting cup.
FIFA ASEAN Cup 2026™

Football fever arrives in the city with FIFA ASEAN Cup 2026™ from Sept. 24 to Oct. 3, 2026. As the inaugural edition of this new international tournament, the competition brings together Hong Kong, China, Laos, Brunei Darussalam, Cambodia, Myanmar, and Timor-Leste for a series of high stakes matches in the Division 2 competition.
Catch the opening fixture at Mong Kok Stadium before the action moves to Kai Tak Stadium, where the Hong Kong Representative Team will battle regional rivals in front of home supporters. Expect nine days of national pride, passionate crowds, and thrilling football as teams compete for a place in the finals.
Hong Kong Holiday & Travel Expo 2026 Autumn

Plan your next adventure at Hong Kong Holiday & Travel Expo 2026 Autumn from Sept. 25-27, 2026, at the Hong Kong Convention and Exhibition Centre. This three-day travel fair brings together tourism boards, airlines, cruise operators, and leading travel brands with exclusive airfare promotions, holiday packages, hotel deals, and destination showcases from around the world.
Beyond travel planning, visitors can explore the Outdoor Gear Pavilion, attend more than 30 travel seminars, join the King of Luggage Competition, enjoy mascot parades and workshops, and score thousands of giveaways. Tickets are HK$30, while admission is free for children under one meter tall, seniors aged 65 and above, and disability registration card holders.
Hong Kong Trading Card Show - September 2026

Trade, collect, and uncover rare finds at Hong Kong Trading Card Show 2026 from Sept. 26-27, 2026, at AsiaWorld-Summit.
This two-day gathering brings together collectors, dealers, and hobbyists from across the region to buy, sell, trade, and explore everything from vintage trading cards to sought-after modern collectibles. Browse extensive exhibitor booths, connect with fellow enthusiasts, and hunt for elusive additions to your collection while learning from experienced vendors.
General admission runs from 1 PM to 8 PM daily, while VIP tickets include early entry at 12 PM, an exclusive gift pack, access to a VIP lucky draw, and a chance to win a two-night trip for two to Osaka.
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