Official IU Pop-up Store Opens in Hong Kong Until May 30
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Here’s What to Expect at the IU Pop-up Store Opening in HK Until May 30

IU HEREH HK Pop up Store Photo by Instagram/ELF ASIA

UAENA, are you excited to watch the South Korean pop star IU perform live this May? We feel you! And things are getting even more exciting as the HEREH IU pop-up store makes its way to Hong Kong.

Following the announcement of the highly anticipated concert of South Korea’s “nation’s little sister” in Hong Kong on May 25, ELF ASIA announced that they will be holding a pop-up in Sheung Wan. You can soon get your hands on official merchandise and a Hong Kong-exclusive tee (which is limited to one per size for each colour).

Opening on May 16 – her birthday – the store will be here until May 30. Fans can visit and check out items like accessory sets, T-shirts, and sweatshirts. If you don’t have the light stick, and contemplating whether to get it or not, this is your sign! The store will also sell her official light stick, along with a photocard bender set, a sticker set, a postcard book, and more.

Before visiting, make sure you bring your own bag since they will not be providing shopping bags. Also, note that they will only be accepting electronic payments, so bring your cards and shop ‘til you drop!

Location: 38 Sai Street, Sheung Wan, Hong Kong

Hours: Tuesday - Sunday, 12 PM to 8 PM

IU’s ‘2024 H.E.R World Tour’ kicked off in Seoul last March. Her tour will include 18 cities in Asia, Europe, and the US. For more information about her tour, check here.

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