edamama: New Mama Expo

Expecting parents, growing families, and caregivers are invited to the edamama: New Mama Expo 2026, happening from Aug. 14-16, 2026, at Megatrade Hall, SM Megamall in Mandaluyong City. The three-day event brings together trusted parenting brands, industry experts, and family-friendly activities, creating a one-stop destination for everything related to pregnancy, babies, and early parenthood. Admission is free with advance registration.

Visitors can explore a wide selection of must-have baby products, parenting essentials, and the latest innovations for pregnancy, newborn care, and family life. The expo also features exclusive discounts from participating brands, giving attendees the opportunity to discover quality products while enjoying special event-only offers.

Throughout the weekend, guests can participate in expert-led talks, informative classes, and engaging family activities designed to educate, inspire, and entertain. Attendees can also enjoy welcome freebies upon entry and stand a chance to win exciting prizes, including a grand prize giveaway during the expo.

Whether you're preparing to welcome your first child or looking for the newest parenting solutions, edamama: New Mama Expo 2026 offers a fun and informative experience filled with practical advice, exclusive deals, and memorable moments for the entire family.

Event information edited for consistency and clarity by The Beat Asia.