The Filipino indie scene is getting the spotlight it deserves, and it’s coming with a splash of Tennessee whiskey. Jack Daniel’s has officially launched the second phase of its multi-year music initiative, "Jack Daniel’s On Stage: Road to Indiefest," a bold celebration of independent artistry, grassroots collaboration, and the raw energy that defines the country’s creative pulse.

This chapter brings together 20 standout indie acts, handpicked from a pool of 35 nominated artists by top production groups. The final lineup, featuring names like August Wahh, Halina, Alyson, Ysanygo, and Uncle Bob’s Funky Seven Club, was curated by a panel of music industry experts, past “Chosen One” artists, and Jack Daniel’s team.

Their selection was purely about the spirit. “What truly guided our choices was the quality and energy of the artists’ live performances,” said Gabriel Fajardo, Brand Marketing Manager for Jack Daniel’s, Emerging Asia. "Equally important was their willingness to move forward with the program, showing openness to growth and collaboration. It's this raw connection and genuine spirit that sets them apart."

The program unfolds through a series of immersive experiences: PROD NIGHTS (September 2025 to March 2026) will host 23 live shows across the country, powered by indie production partners like Doc Def and Red Ninja. MIXTAPE events in November and December will pair artists to perform each other’s songs in full-set collaborations. And SESSIONS, streamed via Jam 88.3, will bring the music online for fans everywhere.

Hosted at Monarch Manila and backed by Billboard Philippines, Road to Indiefest is a movement to support the country’s diverse music scene. And Jack Daniel’s is sponsoring music and nurturing a scene built on authenticity, diversity, and connection.

Check out Jack Daniel’s website if you’re over 18, follow Jack Daniel’s On Stage on Instagram, and make sure you tune in to Jam 88.3.