Elon Musk Rebrands Twitter, Changes Logo and Name to X

Business magnate Elon Musk is making yet another move for the social media application Twitter. This time, the X Corp. founder rebranded the app, changing its logo and name to X. The rebranding kicked off on July 24, with Musk announcing that the interim X logo would go live later that day and that the domain “x.com” will now redirect users to Twitter.

In a reply to CTV news anchor Jon Erlichman, Musk explained that the rebranding is not just a renaming effort, but an indication of fortifying freedom of speech. He added, “The Twitter name made sense when it was just 140-character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video.”

He also shared that the company aims to add “comprehensive communications” and allow users to “conduct their entire financial world” through the app, so the name “Twitter” and the blue bird logo will not make sense for these purposes.

Linda Yaccarino, CEO of X Corp. and then-Twitter, likewise shared that X aims to push the change Twitter made in the way people communicate.

“For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started,” she said.

Yaccarino further explained that X will be the future of interactivity, with it being more centered on messaging, video, audio, payments, and banking.

With the rebranding, more updates on X are expected to be rolled out. So far, the logo is visible on the desktop version, while the old Twitter features are still more prominent in the mobile app.