‘Bucketverse VR’ is KFC HK’s New Fried Chicken Themed Game
Hong Kong/ Digital/ Updates

KFC Hong Kong’s “Bucketverse VR”: A Crispy, Virtual, Gaming Experience

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KFC Hong Kongs Bucketverse VR A Crispy Virtual Gaming Experience Header

Just when we thought KFC’s innovative ideas couldn’t get any crunchier, KFC Hong Kong and Edelman Hong Kong have once again teamed up to introduce “Bucketverse VR”, a unique gaming experience. This VR initiative is part of the brand’s “Indulge in a Krispy Break” campaign, aimed at providing Hong Kong citizens with a fun escape from their daily routine.

The campaign, which will run throughout Hong Kong this month, features an immersive VR Booth at Hysan Place, Causeway Bay. Designed to imitate a giant KFC bucket, the booth transports users to a virtual world inspired by the city of Hong Kong. The game offers stress relief in a fun, playful manner, letting participants catch as much virtual fried chicken as possible.

The “Bucketverse RV” follows the successful launch of the KFC Brainwave Bucket last year.

The brainwave-sensing helmet built into the iconic KFC bucket allowed users to receive real-time biofeedback on their brain activity, encouraging them to relax and enjoy their Finger Lickin’ Food chicken. The brand continues to use technology to reinforce its promise of providing a much-deserved break to its customers, showing that KFC is here for more than just fried chicken.

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