NONFICTION, the South Korean fragrance brand redefining personal care is making its debut this December on 49 Hollywood Road, Central, inviting Hong Kong to indulge in the art of scent and self-care.
Founded by Haeyoung Cha in 2019, NONFICTION began as a personal quest to enhance the small, intimate moments of daily life, like her ritualistic evening baths.
The brand has since become a leader in Asian beauty, celebrated for its plant-derived products that exclude 17 harmful ingredients, such as sulfates and parabens.
NONFICTION’s signature fragrances are primarily made in France and produced in South Korea, blending raw, natural ingredients into evocative scents that feel both familiar and transformative — like stepping into a memory you’ve never had but instantly recognize.
The collection includes signature scents like Santal Cream, a warm mix of sandalwood, vetiver, and fig; Gentle Night, a soft blend of fig, white tea, and cedarwood; and Gaiac Flower, a luxurious combination of wild rose, amber, and vanilla. Complemented by body care and home fragrance line, NONFICTION's Signature Store offers a sanctuary to create new personal narratives in the holiday season.
Now, with its Hong Kong debut, NONFICTION invites you to embrace a new kind of addiction — one that turns ordinary moments into unforgettable rituals. As Chappell Roan so aptly puts it in HOT TO GO, "It's all in my head, but I want non-fiction."
