7-Eleven is pushing far beyond its store aisle with a bold new creative collaboration that fuses streetwear, scent, and Hong Kong nostalgia into one highly collectible drop. Teaming up with local fashion label GrowthRing & Supply (GRS) and fragrance brand BeCandle, the 7-Eleven x GRS x BeCandle collection reimagines everyday convenience into a distinctly local culture statement.

Drawing from iconic 7-Eleven Hong Kong store details and GRS creative director Kenji Wong’s "Kowloon" motif, the collection leans heavily into 1980s workwear culture. The lineup spans apparel, caps, and accessories with a lived-in, vintage feel, alongside wearable and home fragrance pieces blended locally by BeCandle.

Anchoring the drop is the Patched Work Jacket (HK$1,980), inspired by the third-generation 7-Eleven staff uniform and finished in deep red with a washed texture, exclusive commemorative embroidery, and a back print referencing a promotional slogan from 7-Eleven Hong Kong’s first store opening in 1981.

The Patched Work Shirt (HK$1,780) follows in classic green, embroidered with milestone patches celebrating 45 years of local presence, balancing heritage and wearability.

As for the accessories, the Kowloon Mini Cap Pouch (HK$380) updates GRS’s cult-favorite design with 7-Eleven’s signature orange, green, and red, while the Kowloon Cap (HK$680) comes in Vintage White and Vintage Red, finished with deliberate distressing for a true retro look.

The apparel lineup is rounded out by the Washed Tee (HK$780), which channels the spirit of 1980s advertising tees through anniversary graphics and a clean, unfussy silhouette.

The fragrance side adds another layer, as BeCandle introduces the Good Mint Farm Fragrance Necklace Set (HK$488) in HAKU and GEN variations for day and night wear, alongside the Moon Laboratory Diffuser Set (HK$488), pairing essential oils with a stone diffuser engraved with “Always Here, Made for More!”

The 7-Eleven x GRS x BeCandle collection debuted at ComplexCon Hong Kong 2026 last month. Following its first reveal, the full lineup is exclusively showcased at the 7-Eleven Kai Tak concept store to give the public a closer look at the collection.

Pre-orders for the shirt and cap run until Apr. 21, 2026, with pick-up from Aug. 11 to 17, 2026. Pre-orders for the pendant set and diffuser also run until Apr. 21, 2026, with pick-up from Sept. 15 to 21, 2026. For more details, visit 7-Eleven's online shop or follow them on Facebook and Instagram.