The ubiquitous influence of Instagram has crept its way into our lifestyle—from deciding on what restaurants to try over the weekend to what series to binge on Netflix.
Fashion is no exception to that. In fact, the industry helped pioneer a generation of non-traditional endorsers called “influencers” to express their style through an online platform, where curated feeds and editorialized photos easily generate likes. If you’re looking for style inspos, here are fashion influencers in Hong Kong worth following on Instagram!
Emi Wong (emiwong)
Since her first YouTube upload in 2017, Emi Wong has created a community of more than 4.6 million subscribers. A University of Hong Kong graduate, Emi is part of Forbes “30 Under 30,” which lists 30 outstanding individuals from Asia in the media, marketing, and advertising industry. On Instagram, Emi shares anything from editorial photoshoots to workout routines with her adorable pup.
Mayo Wo (@mellowmayo)
A pop of pastel and neutral shades dominates Mayo Wo’s curated Instagram feed, showcasing this Hong Kong fashion influencer’s modern and chic style. She slays her OOTDs even when wearing a mask, which she makes sure always matches her ensemble. She has more than 47,000 followers on Instagram and writes about her travels through her blog.
Vincci Yang (vincci_yang)
Those who are interested to learn how to play with black and white pieces will find inspiration from Vincci Yang’s Instagram feed. Just look at her effortlessly project in a black miniskirt paired with a white ruffled top that screams simple but also elegant. Aside from sharing her outfits to her more than 24,000 followers on Instagram, Vincci is busy heading a digital marketing agency.
Cindy Ko (cindiddy)
Cindy Ko catapulted into popularity through her blog, Cindiddy, which is hard to miss if you’re a fan of the local fashion scene. A social-media savvy mum, Cindy has worked with various homegrown and international brands because of her authority in styling.
Tina Wong (tinawzq)
It’s hard to find a single word to describe Tina Wong’s style but the closest we can think of is “chic.” This Hong Kong fashion influencer can don a blazer and boots in one minute and slip into a bohemian top and maxi skirt the next while exuding the same smart elegance. She has 130,000 followers on Instagram and 90,000 subscribers on YoutubeYouTube as of writing.
Veronica Li (vnikali)
Veronical Li is a fashion influencer in Hong Kong who moonlights as a stylist and an image consultant. Her background in design has landed her a couple of features in prominent lifestyle and fashion magazines, and made her one of the top influencers in the city.
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