Your days of being afraid of going outdoors during the summer are over, as activewear and outdoor gear brand The North Face has unveiled its newest Summer 2024 Sun Protection Collection.
Building on the brand’s “Never Stop Exploring” ethos, the new collection’s pieces are equipped with innovative technology and materials, designed to give elevated sun protection and encourage their users to embark on outdoor experiences despite the blazing heat.
One of the collection’s highlights is the Summer LT Sun Hoodie (HK$698), which is powered by the brand’s trademark Lightrange technology. This gives the hoodie a lightweight and breathable feel, as well as an odour-resistant feature.
For enhanced flexibility during outdoor explorations, the collection also has the Summer LT Short (HK$598), made with wicking fabric for a less sweaty feeling. It also has three mesh pockets dedicated to carrying essentials.
Other pieces included in the collection are the extremely breathable M66 UPF Wind Jacket(HK$998) and the UV-protective Shadow SS Tee(HK$498) among others.
For hikers and runners, The North Face has also launched the new Altamesa500 (HK$1,098) footwear, created with the brand’s professional athletic team. The shoes feature lightweight DREAM foam for enhanced comfort and lugged outsoles to handle various terrains.
The Summer 2024 Sun Protection Collection is now available in Hong Kong at The North Face’s flagship stores.
