Pharell Wiliams Unveils First Louis Vuitton Menswear Collection in HK
October 11, 2023
Pharrell Williams, the renowned producer and rapper, unveils his first menswear collection for Louis Vuitton. In a star-studded event witnessed by celebrities like Jay-Z, Beyonce, Rihanna, and Kim Kardashian, Williams showcased his visionary designs in June during men’s fashion week in Paris. Breaking records with over 1 billion online views, the show became a viral sensational and set high expectations for the future.
Now, Louis Vuitton is preparing to make history once more by hosting the first-ever menswear pre-fall show in Hong Kong on Nov. 30. This decision further solidifies Hong Kong’s position of the global fashion map, demonstrating its resurgence as a fashion-forward destination.
The city’s allure suffered a setback due to anti-government protests and border closures during the pandemic. However, since the reopening of borders in late 2022, the retail scene has seen significant improvement, especially in prime retail areas like Canton Road, Tsim Sha Tsui.
Louis Vuitton’s choice to stage the fashion show in Hong Kong showcases their confidence in the city’s role as a regional travel and retail hub. Hong Kong’s historical significance as a luxury market, attracting inbound travellers from mainland China and other parts of Asia, has played a crucial role in its selection as the show’s venue.
The location of the show remains undisclosed, adding an air of excitement and anticipation. However, one can expect it to be as spectacular as the Parisian bridge where Williams’ first show for Louis Vuitton took place. With high-profile guests expected to attend, the event will not only elevate Hong Kong’s fashion scene but also provide a much-needed boost to the city’s hospitality and tourism industry.
Pharrell William’s multifaceted success in various realms, including hip-hop, skincare, jewellery, and fashion, has made him a force to be reckoned with. As a frequent traveller to Hong Kong and friend to the city’s art scene icons – such as Kevin Poon of WOAW Gallery fame - Williams has a deep appreciation for the city’s vibrant culture. His connection to Hong Kong was evident when he recently visited during the Art Basel fair to launch Joopiter, his digital auction house platform.
The Louis Vuitton men’s pre-fall 2024 show promises to be an unforgettable experience, blending artistry, style, and luxury. Stay tuned as Williams and Louis Vuitton’s CEO Pietro Beccari, aim to create a collection and show that is set to surpass previous events.
Get the latest curated content with The Beat Asia's newsletters. Sign up now for a weekly dose of the best stories, events, and deals delivered straight to your inbox. Don't miss out! Click here to subscribe.