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Get ready to ignite your wardrobe as luxury fashion house Shanghai Tang has just launched Bonfire, their 2025 Autumn and Winter collection, inspired by contrasts in nature: flames upon the earth, warmth against cold, and elegance with vibrance.
In Bonfire, Shanghai Tang continues their signature look with a touch of bewitching elegance. Drawing from Eastern influences, these pieces blend soft flowing tailoring with versatile and functional materials like wool and cashmere, ensuring unparalleled warmth this winter.
Courtesy of Shanghai Tang
This collection lives off contrast — from the East-meets-West flair of the Tang jacket, lined in plush wool, to rich seasonal hues like navy, burgundy, and forest green that echo nature’s shifting palette.
Courtesy of Shanghai Tang
Feast your eyes on decorative visual language that echoes Eastern heritage – collars and cuffs, well-crafted buttons and closures, and statement belts and linings that encourage motion and a feeling of weightlessness.
The visionary behind Bonfire's campaign shots is none other than Chen Man — the renowned Chinese visual artist, photographer and longtime Shanghai Tang collaborator.
Shanghai Tang's AW25 Collection is now available at boutiques across Hong Kong. Shop it now on their website.
For more information, visit Shanghai Tang on their Instagram and Facebook.
Hong Kong International Airport East Hall, Shop 7E145, East Hall Passenger Terminal 1, Building South Concourse, HKIA, Lantau Hong Kong (restricted area)
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Contemporary menswear brand DETERMINANT launches its Fall-Winter 2025 collection, CLARITY IS A CHOICE,featuring pieces that are rooted in comfort, practicality, and functionality.
Led by their Hong Kong brand spokesperson, Nicholas Tse, the new collection takes inspiration from the multifaceted artist and is categorized into three core themes: CLARITY IN MIND, CLARITY IN MOTION,and CLARITY IN ESSENCE. The collection seamlessly blends minimalist design with cutting-edge technology and emphasizes attention to detail to inspire a thoughtful and purposeful lifestyle.
“What moved me about this brand is its sincerity and its commitment to consistent improvement. It forgoes exaggerated marketing in favor of delivering quality products,” shared Nicholas Tse, who embodies DETERMINANT’s philosophy, showcasing the modern man’s clarity in thought, action, and self-expression.
The DETERMINANT 2025 Fall Winter Collection Categories
CLARITY IN MIND echoes the brand’s minimalist and detail-oriented design philosophy, representing the strategic and decisive mindset of the modern man.
Here, the brand introduces its Repel+ technology, designed to keep stains from water and oil at bay while letting you move freely. The shirts are made with premium extra-long staple (ELS) cotton and TENCEL™ fibers, giving them a soft, breathable feel that’s comfortable all day. It’s the perfect blend of function and ease, made to help the modern man stay sharp, confident, and on top of his game.
DETERMINANT acknowledges men’s fast-paced lifestyle in the city, and CLARITY IN MOTION features the CottonSTRETCH collection, symbolizing preparedness for any challenge.
The innovative multi-way stretch fabric takes cotton elasticity to the next level. This material is developed for unrestricted mobility, ensuring you can move smoothly.
Courtesy of DETERMINANTCourtesy of DETERMINANT
The third and last collection is CLARITY IN ESSENCE, which embodies one’s inner truth, effortless comfort, and unwavering confidence. Highlighted by the brand’s casual shirt — an essential choice for everyday wear — this category is designed to provide maximum comfort while helping every man navigate various occasions confidently.
Exclusive Launch and Special Offers
To celebrate the new collection, DETERMINANT is releasing eight limited edition Nicholas Tse photo cards. Each card is equipped with a QR code that unlocks exclusive content, including high-definition photo downloads and access to a complimentary online photo booth.
Customers can receive these cards with every purchase at the store starting Oct. 13, 2025.
Spend HK$1,000 - HK$1,499 and get 1 photo card.
Spend HK$1,500 - HK$1,999 and get 2 photo cards.
Spend HK$2,000 or more and get 3 photo cards.
Courtesy of DETERMINANT
DETERMINANT is also giving away a premium gift pack containing two postcards and the complete series of all eight photo cards of Tse for Gold and Platinum members who spend HK$1,200 or more.
Additionally, you can purchase one Repel+ Series product with any one 2025 Fall Winter collection item for 15% off,and 20% off if you buy it with two items. This exclusive offer is only available until Oct. 17, 2025.
More than just a showcase of menswear excellence, the DETERMINANT 2025 Fall Winter Collectionis a statement of a lifestyle philosophy, empowering confident and composed men to achieve personal breakthroughs from the inside out.
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In fashion, what’s old doesn’t have to mean out. As more people rethink the way they shop, lululemon is stepping up to prove that pre-loved can be just as stylish, high-performing, and meaningful as brand new. Through its circular fashion initiatives, the brand is blending innovation with intention, and giving garments a second life while inspiring customers to make more mindful choices.
Leading this shift in the Hong Kong, Macau, and Taiwan markets is Dr. Joey Chan, Market Director at lululemon. Since joining the brand in 2021, Dr. Joey has brought her extensive luxury retail background and personal passion for sustainability to the forefront, helping shape lululemon’s regional journey toward a more circular future.
We caught up with the director to talk about lululemon’s “Like New” campaign, which recently launched its second phase in Hong Kong. This initiative featured a product take-back activation and a resale pop-up event, which aims to promote circular fashion and combat textile waste. From design strategies that ensure durability to partnerships that make garment renewal possible, she gives us a closer look at how lululemon is changing the way we experience fashion — one thoughtfully worn piece at a time.
Hi Dr. Joey! lululemon products are known to be durable and hold up well, even second-hand. How does the brand ensure long-lasting quality?
At lululemon, product quality is at the core of everything we do. As a premium athletic retailer, we know our guests value longevity and performance in the products they invest in. That’s why we’re committed to designing apparel that not only meets high-performance standards but also stands the test of time, and is better for people and the planet.
We are working towards building a more circular business by designing solutions at key stages of the product life cycle, which include integrating preferred materials, such as recycled or plant-based materials, into our products; designing products for extended use and recyclability; offering resale and repair programs to give our guests opportunities to extend the use of their lululemon products; and advancing the textile-to-textile recycling industry through our investments and partnerships.
How do you integrate lululemon’s sustainability values, like durability and mindful design, into customer experiences?
Our sustainability values come to life through initiatives like “Like New,” which has just been piloted in Hong Kong. It’s a small but meaningful step toward extending the life of our garments and reducing environmental impact. More importantly, 100% of net profits from “Like New” (or 2% of revenue) are reinvested into sustainability initiatives as part of our ongoing effort to support more responsible retail practices.
We also offer an always-on Repairs program across all our Hong Kong stores, which helps guests extend the life of their garments and deepen their connection with the brand.
Photo from Facebook/lululemon
Congratulations on launching Phase 2 of the "Like New" campaign in HK! Can you share a little bit more about the experience with us and why such initiatives are important for building a more circular fashion economy?
We’re grateful for the opportunity to launch Phase 2 of our “Like New” pilot as part of our broader commitment to circularity. lululemon products are designed to last, which makes them well-suited for recommerce and extending their lifecycle.
This phase encouraged guests to rethink, revive,and rediscover their lululemon gear, offering meaningful ways to refresh their wardrobes while contributing to a healthier planet. Our partnership with Redress has been instrumental in piloting the program locally, allowing us to better understand guest response and refine our approach. Phase 2 has also given us valuable insights that will help shape what’s next, and we’re excited to keep learning and evolving as we look ahead to Phase 3.
Can you elaborate more on how your partnership with Redress has enabled you to efficiently assess and clean pre-loved activewear?
Redress has been an invaluable partner in our “Like New” pilot. As a trusted and reputable organization with deep experience in circular fashion, their support has enabled us to efficiently assess and clean pre-loved activewear. All items collected during Take-back activations are sorted and professionally cleaned. Garments with minor defects are repaired by local vendors, while those that meet our resale standards are featured in our “Like New” pop-up shop.
Meanwhile, items that don’t meet resale criteria but retain performance integrity are donated to Crossroads, and products from other brands are handled by Redress for resale, donation, or downcycling. Thanks to this system, less than 5% of collected items end up in landfills.
Photo from Website/lululemon
That’s amazing! Is lululemon looking to build its own such garment sorting and processing facilities for the HK, Macau, and Taiwan markets?
We’re continuing to learn from this pilot and explore what’s possible. While we don’t have immediate plans to build our own sorting and processing facilities, we’re committed to growing our capabilities in ways that support our long-term sustainability goals.
In your markets, how are consumers responding to sustainability messaging?
We’ve been encouraged by the positive response to our “Like New” pilot in Hong Kong. In just a few months, we’ve collected over 3,800 garments, which shows that when given a convenient and thoughtful platform, our guests are ready to support more sustainable choices.
The engagement we experienced through this program reinforces the importance of circular initiatives in helping reduce environmental impact and extend the life of our products. It also gives us valuable insights into how we can continue to evolve the program to better meet the needs of our guests and our planet.
Moreover, our collaboration with Redress helps us reach a wider community and promote circular fashion. Combined with our Repairs program, which launched last year in all Hong Kong stores, we’re empowering guests to extend the life of their garments. We’ll continue to explore new ways to share our sustainability efforts and encourage more mindful choices.
Is there a myth about pre-loved or circular fashion you’d like to debunk?
One common misconception is that pre-loved clothing is worn out or outdated. But that is not the case with us. Through our partnership with Redress, we’ve established a rigorous process to inspect, sort, clean, and resell eligible items. Only gently worn lululemon apparel and bags that meet our quality standards, meaning free from damage, pilling, or discoloration, are selected for resale.
Items with minor defects are repaired by local vendors to restore them to wearable condition, while those that don’t meet resale standards but still retain performance integrity are donated to our partner Crossroads. This ensures every item is given a second life in the most responsible way possible.
Guests who visited our “Like New” pop-up were pleasantly surprised to find trendy and classic lululemon pieces in excellent condition. It’s proof that circular fashion can be both stylish and sustainable.
lululemon has set global sustainability goals across its three pillars. How are these translated into tangible efforts or campaigns in your markets?
lululemon’s sustainability journey is guided by our Impact Agenda. Locally, we bring these commitments to life through initiatives including “Like New,” our Repairs program, and strategic partnerships with organizations like Redress.
One of our key goals under Be Planet is to ensure that by 2030, 100% of our products are made with sustainable materials and end-of-use solutions. These efforts are designed to build a healthier future for our guests, our communities, and the planet.
Photo from Website/lululemon
You’re a dedicated sustainability advocate. How do you bring that advocacy into your leadership? And how does it influence the way you engage teams and customers in the region?
Sustainability is more than a professional responsibility; it’s a personal passion. I believe in leading by example and often remind my team of the motto: “If not us, then who? If not now, then when?” As a leader in the athletic apparel space, we have a unique opportunity to drive change.
At lululemon, we empower our guests to refresh their gear in meaningful ways and embrace mindful movement, not just for personal wellbeing, but for the planet. I encourage our teams to think creatively, act with purpose, and engage our communities in building a circular, community-led future for fashion.
Looking ahead, are there any material innovations or design strategies lululemon is prioritizing to further its sustainability commitments?
We’re currently focused on successfully piloting “Like New” in Hong Kong to inform future scaling across the region. This includes exploring new circular initiatives and expanding our sustainability efforts. These strategies are aligned with our long-term goals under the Impact Agenda.
As for consumer upcoming campaigns, stay tuned! We have exciting initiatives on the horizon that will further engage our guests in meaningful ways and continue to support our sustainability commitments.
You can learn more about the initiative here or follow lululemon Hong Kong on Instagram and Facebook for updates.
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DUSTY, a lowkey but cult-loved streetwear label born in 1997 in Hong Kong, has quietly resurfaced with its FW25 Drop 1, and it’s making noise in all the right circles.
Titled “Born in the Street. Back to the Street,” the collection marks a confident return to the brand’s roots: understated design, local symbolism, and a rebellious spirit that’s always been more about authenticity than hype.
Courtesy of DUSTY
The collection leans into utilitarian minimalism with a distinctly local edge.
From a washed tee with its subtle ‘97 tag to a military shirt embroidered with bold insignias, making each piece a nod to Hong Kong’s street culture.
The collection also features a trio of raised stars, an homage to the three stars found on Hong Kong ID cards, layered over leather detailing for a look that’s understated but unmistakably personal. Even the Shorts are built for the city grind, with water-resistant fabric and double-layered zip pockets for function that doesn’t sacrifice form.
Courtesy of DUSTY
As part of the FW25 Drop 1 campaign, DUSTY tapped into Hong Kong’s underground music scene by featuring KZ, a local rapper in its promotional shoot, bringing raw energy to match the brand’s streetwise aesthetic.
The collaboration underscores DUSTY’s commitment to elevating homegrown talent and reinforces its deep ties to the city’s creative subcultures. By blending fashion and music, the campaign becomes a cultural statement that speaks directly to the streets it was born from.
Founded in 1997, DUSTY was one of Hong Kong’s earliest streetwear pioneers. The brand quickly gained traction for its gangster rap-inspired graphics and rebellious design philosophy, “Rebel Without a Pause.” After a period of quiet, its return is a reclamation of identity.
The FW25 Drop 1 is now available online and at select retailers like Avenue Hong Kong. Follow the brand on Instagram and stay tuned for their upcoming release.
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If fashion is a mirror of society, then one of the runways at CENTRESTAGE in Hong Kong just reflected something bold, urgent, and refreshingly hopeful. The Redress Design Award 2025, the world’s largest sustainable fashion design competition, returned this September with a powerful message: creativity can be circular.
Instagram/ CENTRESTAGE
Hosted at the Hong Kong Convention and Exhibition Centre, the finale brought together ten emerging designers from across the globe, each selected for their innovative approach to reducing fashion waste.
The event was part of CENTRESTAGE, Asia’s premier fashion showcase, where country pavilions like the Philippines, Thailand, and Australia added vibrant cultural context to the international spotlight.
Courtesy of Redress Design Award
This year marked a historic first: two joint First Prize winners were crowned.
Hugo Dumas from France impressed judges with a zero-waste collection focused on regeneration and recyclability, while Carla Zhang from Mainland China presented handwoven pieces crafted from surplus cords and yarns sourced from factories. Both winners will receive mentorship from fashion icon Flora Cheong-Leen and present their work at GREENEXT Expo 2025 in Shanghai.
Courtesy of Redress Design AwardCourtesy of Redress Design Award
Other standout awards included the People’s Choice, won by Mara San Pedro from the Philippines, and the Hong Kong Best Prize, awarded to Nathan Moy. The full roster of finalists featured talents from South Korea, South Africa, Germany, Canada, the USA, and more — each pushing boundaries in sustainable design.
Founded by Hong Kong-based NGO Redress, the award is more a competition and a movement. With over 330 alumni and 23,000 designers educated globally, Redress continues to challenge the fashion industry’s reliance on virgin materials and landfill-bound textiles. Even the collections were shipped using DHL’s GoGreen Plus service, reducing carbon emissions.
As fashion grapples with its environmental footprint, these designers are proving that style and sustainability can, and must, coexist.
Explore the finalists and their collections at Redress’ website, and witness how the next generation is stitching a new narrative for fashion by staying tuned with Redress’s Instagram and Facebook.
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French luxury house Hermès will be staging its Fall/Winter 2025 Men’s Fashion Show at the Kai Tak Cruise Terminal on Sept. 19, 2025, making its return to the city, blending heritage and modernity forward.
Photo from Website/Hermès, Luca WernerPhoto from Website/Hermès, Luca Werner
Designed under the artistic eye of Véronique Nichanian, the F/W 2025 collection masterfully fuses refinement, comfort, and urban sophistication, carrying the theme “Ready-Set-Casaque!” — a tribute that purposefully blends the spirited energy of Hong Kong’s equestrianism and jockeys’ silks with the classic tastes of modern menswear.
Photo from Website/Hermès, Bruno Staub
The show features a wardrobe of sharp silhouettes and sculpted lines, with rich, earthy tones of browns and charcoals complemented with bright pops of reds and yellows that were inspired by racing silks. Coats that stretch over narrow or wide trousers, short volumes, soft shoulders are balanced with trousers with sharp lines, balaclavas, blanket-finished parkas, and diagonal lines all melt into an urban collection — where geometry meets contemporary city life.
Hermès’ Fall/Winter 2025 Menswear collection reveals a vision of apparel that is both new and infinite — dynamic, urbane, and utterly confident.
For more information, follow Hermès on Facebook and Instagram. Visit the Hermès website here.
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If eyewear could talk, polette’s new FUCK Edition would even be shouting the F word proudly and unapologetically. On Sept. 6, 2025, the brand dropped its boldest collection yet at its Central flagship store, and the launch party literally took the city by storm as the typhoon rolled in the next evening. Was it by coincidence or perfectly planned out?
Courtesy of polette
Featuring two standout models crafted from acetate, I DON’T GIVE A (HK$1,400) and WHAT THE (HK$1,400), the collection is designed with exaggerated temple volumes and a silhouette that dares you to look away. Both models are available in two colors, and beneath the bold aesthetics lies functionality. Every prescription lens comes equipped with UV400 protection, anti-reflective coating, and anti-scratch technology. The exclusively designed Fuckin’ Chain and a black case are available to go with the special edition.
Having made a statement with its name, one wouldn't expect subtlety on the guest list of FUCK Edition's launch party. And the deeper message the brand wishes to convey makes it more than just another new collection. Because it’s a middle finger to conformity, a wink to self-expression, and a love letter to anyone who dresses authentically for themselves.
Courtesy of poletteCourtesy of polette
The Saturday evening party matched the collection’s edgy energy, while the overall decor of the store leaned into clean lines, bold contrasts, and just enough edge to make every moment feel intentional, offering an intimate atmosphere for a special night of social gathering.
Led by the sound of the hip-hop set spun by DJ Nip Lung upstairs, guests, a mix of fashion insiders and creatives, flowed into the store, welcomed by drinks and bites from Boon, Pigsmanhk, Young Master Brewery, and more. The night also saw surprise appearances from influencer Adekunbi Salako (非洲王子), rapper-producer Chefwest, rapper-dancer JB (Jiggle Boy), and more, making it extra unique.
Courtesy of poletteCourtesy of polette
One of the most magnetic spots of the night was the photo booth — a metallic, mirrored corner that turned into a runway of rebellion. With reflective walls and a curated eyewear display, it became the go-to spot for selfies, spontaneous shoots, and bold declarations of style.
Ready to speak your style? The FUCK Edition is available now at polette’s Hong Kong store. Check out the collection via their website, and follow the brand’s Instagram and Facebook for more information and launch party highlights.
Location: Shop No.1, G/F, Sun Fung Mansion, 52-60 Lyndhurst Terrace, Central
Opening Hours: 11 AM to 8 PM (Mondays to Thursdays); 11 AM to 9 PM (Fridays to Sundays)
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lululemon is redefining the future of fashion with pre-loved garments. From Sept. 17 to 21, 2025, the brand will host its "Like New" Pop-Up Event at PMQ, Central, inviting the public to shop curated pre-loved activewear, join hands-on workshops, and celebrate mindful movement through a run & coffee party.
Photo from Website/lululemon
The pop-up marks Phase 2 of lululemon’s "Like New" pilot in Hong Kong, following a successful Phase 1 product take-back initiative held from April to August. During that phase, over 3,800 gently worn items were collected across select stores, sorted by Redress, a Hong Kong-based nonprofit championing circular fashion, and prepared for resale or repair.
V Cycle supported reverse logistics, ensuring all items were responsibly consolidated and delivered for sorting. Unsellable or unsold pieces will be donated to Crossroads or redirected to local communities in need.
Photo from Website/lululemon
Now, lululemon is unveiling the results with a professionally cleaned and restored collection of high-quality gear, available for purchase at the pop-up. The event is powered by a meaningful collaboration with Redress, with lululemon pledging to donate either 100% of net profits or 2% of revenue (whichever is higher) to support sustainable fashion initiatives.
In the initiative’s series of events, guests can also participate in upcycling workshops, crafting accessories like scrunchies and keychains from repurposed materials. Each session costs HK$100 and is redeemable as credit toward same-day purchases.
Another highlight of the week is the "Like New Run x Coffee Rave" on Sept. 20, 2025, where guests will jog through Central with lululemon ambassadors Calvin Au Yeung and Stephanie Cuvelier before dancing into the morning at PMQ’s coffee rave with Bad Time Disco’s co-founder, Ani Phoebe, on the deck.
While the "Like New Pop-Up" is a walk-in only event, guests can register via Eventbrite for the workshops here and the Run x Coffee Rave here.
For more information, check out the website of ‘Like New’ and follow lululemon Hong Kong’s Instagram and Facebook.
Location: HG11–12, PMQ, Central
Date: Sept. 17 to 21, 2025, from 11 AM to 7 PM
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Hong Kong jewellery brand SIA Jewelry, founded by new-generation designer Sindy Lam, has opened its flagship store in Central, unveiling a contemporary space that celebrates nature’s gemstone treasures and the city’s jewellery heritage. The grand opening was held last Aug. 23, 2025, marking a milestone that bridges tradition and innovation.
Founded in 2020 and inspired by her grandmother’s heirlooms, SIA Jewelry blends emotional depth with modern aesthetics, representing a bridge between two generations and breathing new life into tradition.
Sindy Lam, Founder and CEO of SIA Jewelry | Courtesy of SIA Jewelry
Designed in collaboration with House of Forme, the flagship embodies an “urban nature vault,” made with natural Venetian plaster, rammed Earth textures, and bespoke stone displays that evoke the tranquillity of a cavern, bringing the peace of nature into the bustling core of the city. The raw yet defined designs reflect SIA’s philosophy of jewellery as treasures of the Earth.
Interiors of the SIA Jewelry in Central | Courtesy of SIA Jewelry
The flagship store displays a variety of iconic collections, including the Baby Bubble collection, a playfully cute line of stackable jewellery, and the Affection Locket collection, customizable keepsakes made from solid 18K gold with diamonds of EF colour and VS clarity.
Baby Bubble Collection | Courtesy of SIA JewelryBaby Bubble Collection | Courtesy of SIA JewelryAffection Locket Collection | Courtesy of SIA JewelryAffection Locket Collection | Courtesy of SIA Jewelry
Each piece of jewellery is a unique treasure for the modern woman, made with exquisite craftsmanship and personalized designs. SIA aspires for these pieces to be a highlight in your daily style today, and a cherished family heirloom for generations to come.
To celebrate their grand opening, SIA Jewelry is offering a 12% discount on selected jewellery pieces in-store and on the official website from now until Sept. 28, 2025. Customers visiting the Central flagship will also be treated to an exquisite perfume stone, while stocks last.
For more information and updates, visit SIA Jewelry’s website here and follow their Instagram page.
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Tokyo-based jewelry brand U-TREASURE has unveiled a special collaboration with popular anime “Haikyu!!,” with 13 new designs of the “Ring Necklaces” now available for pre-order in Hong Kong from now until Aug. 29, 2025!
The 13 Characters from Karasuno High School | Courtesy of U-TREASUREThe 3 Characters from Aoba Johsai High School | Courtesy of U-TREASURE
The necklace design features the team colors of Karasuno High School and Aoba Johsai High School on the inside, while the inside can be engraved with one of 13 characters: Hinata Shoyo, Kageyama Tobio, Tsukishima Kei, Yamaguchi Tadashi, Nishinoya Yu, Tanaka Ryunosuke, Ennoshita Chikara, Sawamura Daichi, Sugawara Koshi, Azumane Asahi, Oikawa Toru, Iwaizumi Hajime, and Kunimi Akira.
Each piece, made in Silver 925, is priced at HK$1,320 and designed so the ring can be worn alone or layered with other necklace charms.
“’Haikyu!! The Dumpster Battle’ was a hugely popular film, ranking first at the Taiwanese box office, and earned a gross box office revenue of over JPY¥20 billion worldwide. With this release, we are proud to be able to bring our craftsmanship of character jewelry to fans in Taiwan and Hong Kong,” said a representative from U-TREASURE.
Pre-orders are open exclusively via the U-TREASURE Online Shop here until Aug. 29, 2025. For more information, follow U-TREASURE on Facebook and Instagram.
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If jeans are essential in your wardrobe and you're a fan of Japanese denim, you’re going to love this.
With a preview over the last weekend on August 15, 2025, Levi’s® is gearing up for the launch of its new Blue Tab™ collection in Hong Kong, set to drop on Aug. 21, with a second wave arriving in October. Designed for denim lovers who appreciate craftsmanship and culture, the collection blends premium Japanese fabric with reimagined silhouettes and a rich palette of washes, making it a bold evolution for the brand.
Courtesy of Levi’s® Hong Kong
Crafted with top-tier denim from Japan’s Kaihara Mill, the Blue Tab™ line showcases the brand’s commitment to quality and detail. The silhouettes move beyond classic cuts, offering jackets, trousers, and layering pieces. A spectrum of washes, from raw indigo to sun-faded tones, adds depth and personality to each garment.
In an exclusive showcase we witnessed the collection unfold across four distinct, fashion-forward themes, each telling a story through texture, tone, and tailoring.
The Mariner draws inspiration from naval utility wear, featuring neppy selvedge denim and salt-washed finishes that evoke deep-sea hues. Outerwear is lightly quilted in satin, while bottoms are constructed with authentic detailing and transitional weight fabrics.
Santa Fe Shank channels the earthy elegance of the American Southwest. Using natural-toned Japanese denim with a desert sand rinse, the pieces offer convertible silhouettes and rugged hardware, making it perfect for adaptable styling across seasons.
Courtesy of Levi’s® Hong Kong.Courtesy of Levi’s® Hong Kong
Coming in October, The Moto brings a sleek, road-ready edge to the collection. Crafted from Japanese powder denim dyed black and washed for texture, the pieces emphasize flattering seam work and bold silhouettes designed for confident, fashion-forward wearers.
Finally, The Art of Embroidery showcases Levi’s® craftsmanship at its most intricate. Featuring embroidery that functions as both decoration and structural design, this theme transforms classic denim into textured, statement-making garments as a fusion of traditional technique and modern aesthetics.
Courtesy of Levi's Hong Kong
Adding another layer of artistry to the preview experience was Bam-Blue, an installation by local artist Jinno Neko from Meow Kee (貓記紮作). Constructed from bamboo and Levi’s® denim, the piece fused Japanese koinobori motifs with traditional papier-mâché techniques, symbolizing strength, movement, and the future of denim design.
Stay tuned for Aug. 21, 2025, for a chance to browse and shop Levi’s® Blue Tab™ in person and follow Levi’s® Hong Kong on Instagram or check out their website for more information.
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