Concert travel is currently becoming one of Asia’s hottest tourism trends, as fans cross borders and book trips to see the artists they love. Recognising this, Trip.com Group, a global leader in travel services, and Live Nation Asia, the world’s leading live entertainment company, have announced a multi-year strategic partnership to blend travel and live music experiences across key Asian markets.
Rolling out in Hong Kong, Macau, Singapore, Thailand, South Korea, and Mainland China, this collaboration will allow fans to seamlessly plan concert-focused trips — combining exclusive presale access to shows with flights, hotels, and curated local experiences through Trip.com Group’s platform.
This marks Trip.com Group’s first foray into the live entertainment travel space, strengthening its commitment to meeting evolving traveller demands and reflecting how tourism, hospitality, and live entertainment are coming together in new ways.
The Rise of Music-Led Tourism in Asia
According to Trip.com’s Momentum consumer survey, nearly 66% of Asia Pacific travellers say they’re willing to travel internationally for concerts, with Gen Z and Millennials leading the trend.
In Singapore, hotel bookings tripled during Lady Gaga’s Asia-exclusive show, while in Hong Kong, over half of concertgoers extended their stay for leisure, driving revenue across tourism sectors. Artists are also adding shows in cities like Singapore, Bangkok, and Seoul, establishing these cities as must-visit music hubs.
“Today’s music lovers are embracing immersive experiences that extend far beyond the concert itself,” said Mr. Bo Sun, Chief Marketing Officer, Trip.com Group. “Through partnerships like this, we are enhancing the travel journey, adding value for fans and unlocking new cultural and economic value for destinations and the wider industry in Asia.”
“Concert travel is reshaping tourism in Asia,” added James Dick, EVP of Partnerships and Media, Live Nation Asia. “Together with Trip.com, we’re helping fans turn concerts into unforgettable trips that shape the culture of entire cities.”
The partnership’s first launch spotlighted exclusive bundled experiences for K-Pop powerhouse TWICE’s tour in Hong Kong. As the Official Travel Partner of the TWICE “This Is For” World Tour in Hong Kong, Trip.com gave fans exclusive presale access, bundled hotel packages, and transport options.
Upcoming bundles will expand to five Asian markets, featuring global and regional superstars, and turning every show into an opportunity to explore a new destination. Bundles may include concert tickets paired with tickets to attractions like Hong Kong Disneyland, Rainforest Wild ASIA, sightseeing buses, and hotel rooms, elevating the entire trip.
Building on Trip.com’s previous collaborations, including being the Official Sponsor for BLACKPINK’s World Tour in Bangkok and Hong Kong, the platform now extends to presale access to the upcoming BLACKPINK World Tour “Deadline” in Singapore and Hong Kong.
For more information, updates, and offers, visit Trip.com’s website and follow their Facebook and Instagram pages.
