lululemon is redefining the future of fashion with pre-loved garments. From Sept. 17 to 21, 2025, the brand will host its "Like New" Pop-Up Event at PMQ, Central, inviting the public to shop curated pre-loved activewear, join hands-on workshops, and celebrate mindful movement through a run & coffee party.
The pop-up marks Phase 2 of lululemon’s "Like New" pilot in Hong Kong, following a successful Phase 1 product take-back initiative held from April to August. During that phase, over 3,800gently worn items were collected across select stores, sorted by Redress, a Hong Kong-based nonprofit championing circular fashion, and prepared for resale or repair.
V Cycle supported reverse logistics, ensuring all items were responsibly consolidated and delivered for sorting. Unsellable or unsold pieces will be donated to Crossroads or redirected to local communities in need.
Now, lululemon is unveiling the results with a professionally cleaned and restored collection of high-quality gear, available for purchase at the pop-up. The event is powered by a meaningful collaboration with Redress, with lululemon pledging to donate either 100% of net profits or 2% of revenue (whichever is higher) to support sustainable fashion initiatives.
In the initiative’s series of events, guests can also participate in upcycling workshops, crafting accessories like scrunchies and keychains from repurposed materials. Each session costs HK$100 and is redeemable as credit toward same-day purchases.
Another highlight of the week is the "Like New Run x Coffee Rave" on Sept. 20, 2025, where guests will jog through Central with lululemon ambassadors Calvin Au Yeung and Stephanie Cuvelier before dancing into the morning at PMQ’s coffee rave with Bad Time Disco’s co-founder, Ani Phoebe, on the deck.
While the "Like New Pop-Up" is a walk-in only event, guests can register via Eventbrite for the workshops here and the Run x Coffee Rave here.
For more information, check out the website of ‘Like New’ and follow lululemon Hong Kong’s Instagram and Facebook.
Location: HG11–12, PMQ, Central
Date: Sept. 17 to 21, 2025, from 11 AM to 7 PM
