Filipino culinary content creator, Abi Marquez, also known as the Internet’s resident “Lumpia Queen,” bags the Best Food Influencer award at the 2025 World Influencers and Bloggers Awards (WIBA) in Cannes, France.

The social media star is known for her viral TikTok videos, showcasing innovative and mouthwatering recipes that make Filipino food more accessible and appreciated around the world.

On May 23, Abi attended the WIBA awards ceremony, which took place at the Hotel Martine in Cannes, coinciding with the film festival. She wore a custom Jo Rubio gown, styled and conceptualized by Pam Ricarte, inspired by the iconic Filipino spaghetti.

Deemed as the Oscars for Influencers, WIBA has been recognizing the most influential personalities in the social media world since 2019. It's an annual award highlighting the most important social causes, empowering influencers’ voices, and encouraging global conversations and friendships.

The Filipino content creator shared an emotional post on social media post-ceremony, expressing her disbelief at the incredible honor and her appreciation for her family, her team at NYMA, and her fans’ support.

“Still CRAZY to me that I’m in Europe for the first time and recognized for what my team and I have built with love, to be surrounded by creators from around the world AND to represent Filipino food on another global platform. To everyone who watched and shared our content, MARAMING SALAMAT PO. You helped Filipino Food be seen across the globe.”

Her caption ended with a Filipino flag emoji, showing that it’s more than just a personal achievement, but one shared with the Filipino community as she brings local flavors to the world stage.

Abi gained popularity for her “Lumpia Wrapper” series, where she basically creates spring rolls out of iconic Filipino and international dishes. She recently collaborated with Chef Gordon Ramsay during his visit to his restaurant in Newport City, where she gave him a taste of his popular Beef Wellington recipe in lumpia form.

Abi has also collected several accolades in recent years, including three awards at the 46th Telly Awards and the Webby People’s Voice Award in 2024, which she has once again been nominated for in the Creators - Food & Drink category this year.

For more delish updates and recipes, follow Abi Marquez on Facebook, TikTok, X (Formerly Twitter), and Instagram.