ICYDK: the 2024 Miss Universe Crown was Created by Filipinos
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Filipino Brand Jewelmer Handcrafted the 2024 Miss Universe Crown

For the first time in Miss Universe history, the new Miss Universe crown was handcrafted by Filipinos. Read on to know more about this beautiful crown!

20241114 MU Crown 2
Photo by Website/Jewelmer

For the first time in Miss Universe history, Filipinos have handcrafted the crown for the worldwide pageant!

The 73rd Miss Universe pageant is merely two days away, and the organizers have revealed the beauty pageant's newest crown and pride: the Lumière de L'infini Crown.

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The crown was unveiled to the public on Nov. 13, 2024, in Mexico City, Mexico, and was attended by the 127 contestants of the Miss Universe pageant and some of the pageant's most prominent figures, including current Miss Universe title holder Sheynnis Palacios, the President and Founder of the Miss Universe pageant Raúl Rocha Cantú, and the Founder of JKN Global Group Anne Jakrajutatip.

The Lumière de L'infini Crown

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Jewelmer, a Filipino jeweler and international luxury brand, is the official Crown Sponsor for the Miss Universe 2024. The brand is known for being the "world's leading cultivator of the rare golden South Sea pearl."

Described as a "one-of-a-kind creation" and a "pinnacle of excellence and savoir-faire," the Lumière de L'infini Crown was made through the efforts of Filipino pearl farmers and Filipino master craftsmen over five years, practicing traditional techniques used in the Place Vendôme.

It is adorned with South Sea pearls, but not just any regular pearl. The crown used golden South Sea pearls, considered the rarest shade in the world.

"An exquisite ode to life and its universal elements, the crown captures the brilliance of our co-existence with Mother Nature. It brings to life Jewelmer’s pledge: As long as there is a pearl, there is life shining through every moment," Jewelmer said in their press statement. "As the first Filipino-crafted crown in the Miss Universe Organization’s renowned history, Jewelmer is honored to shine the light on the Philippines’ beauty and artistry to international audiences."

Don't miss out on the Miss Universe 2024 Coronation Night on Nov. 17, 2024 at 9 AM via any ABS-CBN platform. For more updates, follow Miss Universe on their Facebook, X (Formerly Twitter), and Instagram pages.

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