G-SHOCK Launches Toughest Line of Watches for Everyday Adventurers
Prepare to ‘out-tough’ it all with G-SHOCK’s newest line of G-STEEL watches.
G-SHOCK, a timepiece brand widely regarded for producing the toughest watches in the world, just launched a new line of steel timepieces perfect for those who lead an active lifestyle. Introducing the GBM-2100, G-SHOCK’s toughest line of metal watches to date.
The brand has been known for watches that can endure an extreme amount of abuse, specifically designed to be “shock” resistant. Founded in 1983, G-SHOCK has been developing watches that push the boundaries of durability.
Director of Exodus Time Industries Inc. (ETI), the official distributor of Casio Timepieces in the Philippines, Brian Lim, shared at the launch how in the early 80s, G-SHOCK had to drop test their watches from a third floor of a toilet window to test its tough structure. It was when Mr. Kikuo Ibe, the engineer behind G-SHOCK’s concept, became set on creating a watch that wouldn’t break.
“Today we’re continuing the legacy of G-SHOCK’s remarkable quality with the launch of the new GBM-2100,” stated Brian.
So, whether you’re running through the rain or traversing Manila traffic on a bike, G-SHOCK offers a suitable companion that won’t easily break and can help you tough your way through life’s many challenges.
'Tough Like You' Launch Event
The Beat Manila witnessed the unveiling of the new GBM-2100 series last Aug. 9 on the 2nd Floor of SM Megamall’s Fashion Hall, a few walks away from the recently opened Casio store in building B.
At the launch, we got to see the new timepieces on display which looked as sleek and tough as they were told to be. Available in three striking colors: Classic Black, Vibrant Green, and Sleek Blue, the GBM-2100 was built upon the iconic GM-2100 and offers features beyond the usual shock and 200-meter water resistance of the G-SHOCK line. It also has both analog and digital displays, case made from stainless steel, and a bio-based resin band.
“G-SHOCK believes that your wrist is deeply connected to your soul and is a part of your body that pulses with life,” said Business Development Head of ETI, Isabella Concepcion. “So, they developed a watch that can preserve with you. One that balances both style and function. It’s not just a piece of jewelry or an accessory, but also a watch that is ready to take on challenges.”
Isabella then revealed what’s special about the watch and how it is unique from their previous offerings. The GBM-2100 line features Bluetooth® connectivity via a smartphone link that you can connect to your Casio App. It’s also solar-powered (“Tough Solar”) which lessens the inconvenience of having to charge up or change batteries, as well as eliminates the trouble of time setting.
It also includes world time, a stopwatch, timer, alarms, a super illuminator through the Double LED light (for maintaining watch readability in the dark), a calendar, and energy-saving features.
Metal watches are often regarded as fragile accessory pieces, but the GBM-2100 debunks that, offering a watch that’s both stylish and sleek while maintaining the brand’s signature toughness.
For men and women who are always hustling, having a watch that can tough out the city — rain or shine without worry — is essential. A good balance of style and function, the GBM-2100 also allows you to transition from casual to business settings, making it the ideal and versatile companion for any kind of adventure.
A tough watch needs a tough ambassador, and G-SHOCK chose the perfect brand partner which they revealed at the event: Professional basketball player for Gilas Pilipinas and the Levanga Hokkaido of the Japanese B. League, Dwight Ramos.
The 6’4” basketball star, who has been nicknamed “The Saint,” is the current face of the “Tough Like You” campaign. The athlete expressed his excitement over the partnership after the campaign posters were revealed, “Since I was a little kid, I’ve always liked G-SHOCK and finally now that I’m older, they got me! I can’t say no to that.”
As someone always on the go, flying in and out of the country to play games, Dwight knows firsthand how important is to wear accessories that can withstand his sport and active lifestyle. He stays motivated by believing that you can out-tough the world once you set your mind to it.
When asked on how the new line of G-SHOCK watches compliments his lifestyle, he joked, “G-SHOCK, their super durable. My dog was chewing on this earlier and it looks brand new. It just shows you how tough these are.”
The new metal-covered timepiece is now available at all authorized G-SHOCK stores nationwide and online at P18,300 SRP each.
Experience the fusion of toughness and aesthetics with G-SHOCK’s GBM-2100 series. Follow along on the latest and toughest timepieces on G-SHOCK PH’s Instagram and Casio Watches Philippines.
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