Pokémon fans in the Philippines, rejoice and run!
Pokémon RUN 30: The Philippines Edition is set for Oct. 3 to 4, 2026, at SM Mall of Asia, bringing a roughly five-kilometer fun run and a free admission festival zone to the iconic Pasay venue. The event is part of a seven-region Asian celebration of the franchise's 30th anniversary.
Registered runners will take on an interactive course built around the Pokémon journey, while the Pokémon Festival Zone will be open free of charge to anyone who shows up, run bib or not. On-site merchandise will also be available for purchase throughout the weekend.
The fun run course is meant to simulate the experience of becoming a Pokémon trainer. Participants choose their first partner Pokémon at the starting line before heading into a route packed with interactive stops.
Pokémon Gym is the first major checkpoint, and throughout the course, Pokémon Center hydration stations are stationed to keep runners going. Runners also collect Pokédex stickers representing the Pokémon they encounter along the way. Cross the finish line with a completed sheet and watch your partner Pokémon evolve.
Every registered participant receives a Pokémon RUN 30 Runner's Kit, which includes a custom event t-shirt, a drawstring bag, and a type-themed bib. The bib comes paired with a matching First Partner Pokémon Lenticular Card featuring Bulbasaur, Charmander, or Squirtle, respectively. Rounding out the packed kit: a Poké Ball-themed arm band, a Pokédex search sheet, and a Pokémon Trading Card Game booster pack. Certain ticket tiers will also include a Pikachu shoulder plushie.
Participation fees have not yet been announced.
The Pokémon Festival Zone is the event's open-to-all section, and it is shaping up to be a full Pokémon experience in its own right. The hub is themed around the franchise's past, present, and future, anchored by the Pokémon Time Tunnel — a walkthrough exhibit tracing the history of Pokémon video games, the Trading Card Game, the anime series, and key milestones.
A Pikachu Parade and Meet & Greet will give attendees a dose of the franchise's most iconic face in person. The Pokémon Experience Zone also offers hands-on access to the latest Nintendo Switch 2 titles alongside mobile games and Trading Card Game demos. Photo spots and sponsor booths from regional partners 7-Eleven and UNIQLO complete the lineup. Festival Zone opening hours have not yet been confirmed.
Updates on ticket sales, participation fees, and the full event lineup are expected through official Pokémon channels. Check the official Pokémon website and Facebook and SM Mall of Asia on Instagram to keep an eye on these upcoming details.
Location: SM Mall of Asia, Seaside Blvd, Pasay City, 1300 Metro Manila, Philippines
