Empowering Stories of Four Filipinas on Roads Less Travelled
Manila/ Vibe/ Influencers

Empowered Women: Stories of Modern Filipinas on Roads Less Travelled

The Beat Asias Women of Note

What does Women’s Month mean to you?

For one, it’s a celebration but while champagne toasts, greetings, and retail discounts are great—Women’s Month is not just a celebration. It shouldn’t just be a mere afterthought, a number in the calendar that helps people decide to celebrate the women in their lives. Much like mothers and fathers shouldn’t just be celebrated during their “days,” or we remember to practice our religion during the holidays, March as Women’s Month is not — or should not be — just a festivity.

It’s proof of decades of advocacy, of a long line of women all around the world who dared to challenge traditional social expectations and fought for their rights. Because of their sacrifice and grit, women nowadays have options.

While women can choose to be homemakers (or as the TikTok trend calls it, ‘a tradwife’), they also have the agency to define what kind of women they want to be. For all forms a woman can take and ways they can be, there is no single answer to the question: “What does it mean to be a woman?”

This March, The Beat Asia features four extraordinary Filipinas who’ve taken their lives by the reins and forged their unique paths — a National Geographic Explorer slash archaeologist, an artist-entrepreneur, a modern women seafarer, and a multi-hyphenate content creator.

Their stories of resilience, independence, and creativity teach us about the fulfillment in choosing the road less travelled, the empowerment in refusing to be boxed by expectations, and the joy in finding passions that positively impact their communities.

Llenel de Castro: Archaeologist and Science Communicator

Llenel de Castro
Photo by Peg Keiner for Finding Nellie

"I don't like digging."

This is what Llenel "Ellie" de Castro says about her work as an archaeologist. It seems a strange pronouncement to make, especially as most would equate her specialty to the act of digging — we’ve all watched Indiana Jones, right? But de Castro confesses, it’s one of those things about the discipline that gives her “no joy.”

"[What] I actually really like doing is finding ways to bring whatever [information] we have in archaeology and use it to get kids more excited about their own places," she adds.

As a lover of stories, she appreciates the narratives that follow after an artifact or item is dug and finding meaning in the telling thereof.

"You get to connect it with everything else that happened. So, when you get to tell a story about something and somebody can connect to it, to the present, then that's when it's nice for me."

De Castro has always loved history and the social sciences ever since she was a child, but as a graduate of Philippine Science High School, she was mandated by law to major in the pure and applied sciences, engineering, or mathematics.

She was accepted into the accelerated Integrated Liberal Arts and Medicine (INTARMED) program of the University of the Philippines (UP) College of Medicine, which shortens the entire medical education by two years. Deep inside, however, she knew that being a medical doctor was not for her.

"I did INTARMED for four years and hated it every day. It was awful and then kasama pa dun 'yung na-guilty ka kasi (there was the guilt), 'Oh that slot could've been somebody else's slot.' I'm so sorry, it's really not me, so I quit after the fourth year,” de Castro reveals.

Upon leaving the INTARMED program, de Castro applied to the master's degree program in archaeology at UP Diliman – and she's been forging her own path since then. Her passions lie at the intersection of archaeology, heritage education, and community building, her journey marked by excavations and heritage projects in the Dewil Valley in El Nido, Palawan; Kiangan, Ifugao; and Olongapo, Zambales.

The Dewil Valley Community Museum and Ecotourism plan, her project as a National Geographic (Nat Geo) Young Explorer, was formed when she joined the Palawan Island Paleohistory Research Project in 2015 as a master's student. At the time, de Castro wanted to know what the locals thought of their work as archaeologists after watching them excavate in the community for more than 20 years.

De Castro says the museum, which is alongside the limestone Ille Cave where the archaeologists have been excavating, serves as a long-term project to ensure that the youth in the community will always have access to all the information they may need about the archaeological site.

"They already like Ille as a physical space, they cut classes to go there, it's already turning into a park, but we just wanted to make sure [that] the 'science-y' stuff ay nakikita rin nila (is also accessible to them)," she shares. "Wala ngang equipment 'yung school para mag-experiment eh (their school doesn't even have equipment for experiments), but here it is. You don't need to go far."

Another project, Handi, is a cultural heritage education program that brings Ifugao students in Kiangan on field trips to the Ifugao Museum, Peace Museum, and World War II shrine. The tour guides, who belong to the Ifugao community themselves, lead their kids throughout the tour, sharing stories about their own heritage and history.

Finding Nellie, her latest heritage project funded by Nat Geo, is one that's close to home. It was a mystery that began in her father's elementary school, the Nellie E. Brown Elementary School, in Olongapo. A single question –— "Who is Nellie E. Brown?" —– has since grown arms and legs and taken entire communities to solve. “Finding Nellie” has compelled not just de Castro and the locals of Olongapo but also students, librarians, archivists, and scholars from the United States (US) to investigate the identity of Nellie and their historical significance.

As a science communicator, de Castro recognizes the responsibility that comes in democratizing knowledge and sharing it with the public —– something she hopes they can achieve with “Finding Nellie.” It takes a village to learn about one’s own history, and the project is evidence of this.

“Hopefully [Finding Nellie] helps a bit [in] sort of giving access to people to information that is within, na nasa kanila din naman (that is already with them). Hindi mo lang alam na nasa iyo (you just didn't know you had it),” she shares.

When asked about a strong female figure she had growing up, de Castro did not have to look far. Being the daughter of professors, she practically grew up on the UP campus where she'd often stay in her dad's office. But it is her mother, whom she rarely mentions, that she shares she's most alike. Her mom never stopped working as a professor even while raising her, and it was a reality that de Castro thought was always normal: for a woman to be a mother and a wife, and have a thriving career, and other things going for her.

"'Yung persistence ko nanggagaling sa kaniya (my persistence comes from her). I think that trait actually comes from my mother, but she's never talked about," she admits. "She was naturally a strong figure, but then, [since] it was natural, I didn't notice it."

As de Castro continues to embark on this path she's created for herself, she is anchored by her positionality as an archaeologist and science communicator, but also as a community member, daughter, and friend. Her goal? To use archaeology as a tool to get more communities to be excited about their history and homes.

"You always think, archaeology, [it's in] Egypt. We always think nothing ever happens here but maybe if you look through a different lens [you'll] see, 'Ah okay, something is happening here,’” she said. “And maybe archaeology can contribute to that, as well as all the other sciences, right? You just need to find that lens for you to make a place worthwhile."

Christine Ariadne Reyes: Modern Woman Mariner

Christine Ariadne Reyes

The maritime industry is one of the male-dominated fields with a disproportionately low number of women in its workforce. This case has been running long to this day due to gender bias, stereotypes, and fear of physical harassment, violence, or verbal abuse.

Fortunately, as the world evolves, more women are encouraged to break these barriers and come aboard this competitive career path. Notably, there are over 70,000 women seafarers, or nearly 10% of approximately one million Filipino seafarers with Seafarer’s Identification and Record Book recorded by Marina in 2018.

Among these women who are courageously developing their careers in the maritime industry is Christine Ariadne Reyes from Taguig City, who has been navigating the vast seas for more than a year now.

Witnessing her father, a Navy skipper, commanding a vessel alongside his crew ignited her passion to become a seafarer. On top of this, Reyes also loves to travel the world, meet new people, and explore diverse cultures, all part and parcel of the seafaring ways.

When she reflected on her daily life as a mariner, Reyes highlighted its dynamic nature, as the ocean brings forth new challenges and responsibilities each day.

“As an overview, a seaman’s day can change immensely from port to port due to different situations faced throughout the voyage and the different requirements of that day. Therefore, an officer may struggle to have a set routine. At sea, a list of my duties includes maintaining ship areas, making sure that lifesaving equipment is available and functioning, performing necessary repairs, navigation or driving the ship, mooring and anchoring, and handling various port operations,” Reyes shares.

Navigating through turbulent waters and safely maneuvering a vessel into port is what she’s most thankful for every day, as these challenges strengthen her bond with fellow crew members. However, during extended voyages, she admits that a common challenge in their work is when they long for connections with loved ones left at home.

As the sole woman on their ship, Reyes admits that she feels the weight of expectations to prove her capabilities and expertise, as well as to gain acceptance and respect within a male-dominated crew.

“[But] the key is to focus on your own success and growth, rather than trying to validate yourself through the perceptions or opinions of others. By demonstrating your value and competence consistently, you can challenge stereotypes and biases, and earn the respect and recognition you deserve.”

Having spent considerable time working in the maritime industry, Reyes believes that it is essential to have a supportive professional culture for everyone, regardless of gender. She advocates for a workplace where discrimination and harassment have no place, and women are consistently valued and respected. She also aspires for shipping companies to ensure that all genders have equal opportunities for employment and advancement in the industry, fostering a more inclusive and diverse workforce.

For everyone who dreams of a successful seafaring career, Reyes highlighted the reality of life that the journey to success isn’t always rainbows and butterflies.

“Most of the time, it is made up of long, hard, boring, and repetitive days. Just keep going and without you even knowing it, you're already there.  You [must] strive for excellence because if you work hard, take responsibility, and never settle for the status quo, you can have just about everything."

Apart from her father, Reyes also looks up to Captain Maria Kristina B. Javellana, heralded as the Philippines’ first female master mariner. As her fellow alumna at the Maritime Academy of Asia and the Pacific, Reyes was amazed by Javellana’s trailblazing spirit and for inspiring many women with her achievements in the industry.

“I think we all hope for a society where women are truly seen and treated as equal, with the same opportunities, rights, and respect as men,” she said. “Hence, we must also do our part in promoting a culture of respect and equality.”

Marz Aglipay: Artist and Entrepreneur

Marz Aglipay

Flooded by a sea of stamps swimming in her room, artist-entrepreneur Marz Aglipay began pondering how to make space for other stuff.

Her fascination with stamps began around 2013 when she started attending art workshops to keep her skills sharp. Around this period, she was also about to start a job at an art publication. Being involved with all kinds of artists for her work as an art journalist then, she dared to imagine if she could also make being a full-time artist a reality for herself.

Despite learning different disciplines, such as paper cutting and bookbinding, she ultimately found joy in stamp making through a breakthrough discovery in the book “Print Workshop” by Christine Schmidt — that she can make stamps from erasers.

And so, the dilemma began: she had more stamps than she could handle. However, Aglipay turned this around by trying to sell her stamps, which eventually led her to establish Marz Today.

Aglipay has come a long way since then. From offering her stamps to peers, she started bringing her works to pop-up art markets. With an eye for the arts and ears keen on listening to the art community’s needs, Marz Today was able to gain attention and support that allowed her to later expand to other products, including washi tapes.

Her achievements, however, did not come without challenges. Selling analog products like stamps and tapes, she wondered if her creations were still relevant in a highly technological world. Thankfully, there’s something only handmade stamps can offer.

“When people see the difference [between] using a handmade stamp as opposed to something, say, for example, digitally printed stamps, mapapansin din nu’ng gumagamit na ibayung quality nung print (they notice that the quality of the print is different),” she stresses.

To further show the advantages of handmade stamps and build interest in them, she used social media to educate people on their value and uses. While business and entrepreneurship have always been a man’s world, as stated in an article published in a business journal from the Wharton School of the University of Pennsylvania, Marz Today has found the sweet spot for her brand.

Her market primarily comprises women and her niche industry of stamp making is also brimming with women, allowing her to leverage her feminine side to push her art and brand forward.

“If you already know what you want to sell to women, better than men, I think that’s something women can leverage on,” she explains.

But Marz Today goes beyond catering to women. According to Aglipay, she also makes sure to design stamp-making workshops for everyone, even young boys with a budding passion for the craft.

Just like how Aglipay began building her brand out of passion and joy, the artist-entrepreneur hopes that others would also give themselves a chance to follow their dreams.

“I think, the world is so much better with people doing happy work. If you feel like you’d rather be working on your business and it’s more rewarding than your current work, [then] I guess [that’s] the sign for you to start working on your dreams,” she shares.

“I’m aware I’m speaking from a place of privilege, but it doesn’t have to be now. I want people to take control of their dreams, make those tiny steps into realizing that dream.”

Ulya Nikita: Content Creator and Multi-Faceted Mama

Ulya Nikita

Parenting is a lifetime commitment, a never-ending process of learning, and a priceless experience. Beyond cute giggles and adorable cooing moments, raising a child is a massive responsibility, not to mention the stigma that single parents continue to face.

A study conducted by Single Parents Right, a UK-based organization dedicated to advocating for single parents’ welfare, revealed that 96% of single parents still face discrimination, seeing them as incomplete individuals just because they don’t have a partner.

Single parenthood often correlates with one's social standing — income, educational level, and job status. As inflation continues to drive up the cost of essentials and job security remains unequal, the Philippine government seeks a solution by extending help to more than 14 million single parents in the country with the Expanded Solo Parents Bill. Under Senate Bill No. 1411, solo parents and elderly grandparents with sole parental responsibility are entitled to financial assistance, cash subsidies, and other benefits.

Despite these challenges, being a single parent can be rewarding in many ways. Just like Ulya Nikita Hagedorn, a content creator and single mother from Palawan, she embodies the resilience of every single mom in raising her five-year-old son Mako.

“Being a mom or a single mom are just sub-categories of what makes me. I’m a daughter too. I’m a singer. I’m a creator. I’m an artist. I hold no titles,” she underscores.

Though Hagedorn admitted that parenting is not a walk in the park, she takes every single day as a chance to learn and experience life.

“Sometimes [my son] does not take me seriously, no matter how stern or upset I try to show him. [In] times like these, I recognize that if I had a partner to share the struggle with, I can sort of like tap out. It takes two [to do parenting]. It really does,” she adds.

Despite everyone telling her to savor the moment of having a newborn, Hagedorn highly anticipates the moment when she can converse with Mako like a grownup, and right now, she absolutely loves having normal conversations with her son.

“The most rewarding part is finding little bits of your favorite parts of yourself in him and experiencing [ordinary] things that are new to him. It is like seeing the world with a new set of eyes; I think it’s one of the most beautiful things in this world to see.”

Raising a child is about having a limitless amount of energy and patience as they explore the world with endless questions. This realization hit Hagedorn as she also discovers creative ways to help her little one understand everything around them. As a TikTok content creator with over 300,000 followers, she is widely known as “Mama ni Mako.” She also emphasized, however, that her utmost priority is her child’s safety above all, by letting him join her videos whenever he’s comfortable doing so.

In the interview, Hagedorn revealed that she finds it challenging to balance her role as a solo parent with her personal aspirations.

“I am glad he is at an age where we can finally converse together and ask each other questions, so even though I’m working on something and he’s on his device, it’s still a bonding moment for us. I am thankful I am in the line of business where I can be with my son all the time.”

Moreover, Hagedorn learned that it is crucial for mothers to keep a "piece of yourself, especially for single moms who are thinking of dating again, because it’s [always] up to you to pull yourself up.”

“If we’re going to be realistic and finding someone is a non-negotiable for you, spend time building yourself first until you are so great again that you may find someone equally as great as you,” she adds.

Her content serves as an eye-opener to people and for single mothers, a gentle hand on their shoulder that lets them know: they are not alone.

“Please know this journey isn’t something someone out there has figured out. We are all figuring this out day by day. But as long as I’m trying every day, and always practicing seeing myself from a different perspective, then I’m perfect [in my own way] because I’m growing. Never stop growing,” Hagedorn ends.

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This Week's Event In Manila

Manila/ The List/ Nightlife

Cup of Joe to Take Fans on an Emotional Journey with ‘Silakbo’ Album

Cup of Joe Photo by CupOfJoeRecords/Facebook

Filipino alternative pop sensation, Cup of Joe, is serving up a new album and is ready to take the OPM Scene by storm!

The band introduced their sophomore album in an intimate media conference last Jan. 13 at The Astbury in Makati City. Gian Bernardino (vocalist), Raphael Ridao (vocalist), Gabriel Fernandez (guitarist), CJ Fernandez (guitarist), and Xen Gareza (keyboardist) unveiled “Silakbo,” their forthcoming studio album slated for release on Jan. 17. This is the band’s first full album and explores a different sound from their 2023 EP, “Patutunguhan.”

'Silakbo': A Poignant Look into Human Experiences

Silakbo” features 10 tracks, all of which are emotionally charged and embody the group’s raw honesty and personal experiences. The Filipino word describes a sudden burst of intense emotions which perfectly encapsulates the content of the record for it explores the five stages of grief — with two tracks representing each stage from denial, anger, bargaining, and depression to acceptance.

“We poured our hearts and souls in ‘Silakbo,’ and it’s a reflection of not just the emotions we’ve been through but also those of our listeners,” shared Rapha, one of the band’s vocalists.

The album opens with denial tracks “Bagyo” and “Wine” which the group described as tempestuous and filled with longing and vulnerability. The quintet also talked about how the album showcases a different side of their musicality and how sonically wise, it’s familiar but also different as they explored new sounds and grew as artists while creating the album.

“We’re very excited about this track because there’s something in that track that we’ve never done before. So, watch out!” teased Gian.

Kanelang Mata” and “Bubog” were written by the band’s vocalists and were explained as the stage where one is trying to blame their pain on the situation, others, or oneself. Rapha shared how “Kanelang Mata,” which in English means Cinnamon Eyes, was written at a time when he felt lost and had “solid anger” towards himself. Meanwhile, track four talks about finding it difficult to look at yourself in the mirror.

The group also offers a more intimate sound with “Siping” and “Pahina” as it talks about the bargaining stage where one starts to question their situation — even the hypothetical ones, such as "What if?" and "If only." Meanwhile, the depression tracks “Multo” and “'Di Maari” provide a haunting retrospection before closing off with “Hinga” and the title track “Silakbo” where the record finds peace in acceptance, offering a powerful resolution.

“This track [Hinga] is about allowing yourself to breathe in the middle of the darkness, and to accept your reality,” Gian explained.

“We actually wrote this in the middle of production,” added Rapha, saying how the idea for the song was unexpected and fit into the concept right away, allowing them to compose and produce it quickly. They also told us how the last two tracks focus more on self-growth rather than the concept of moving on from the pain. We believed it was a beautifully conceptualized album, urging listeners to grow with the highs and lows of life instead of trying to avoid or hold back these intense emotions.

Cup of Joe
Photo by The Beat Asia

“Hayaang sumigaw ang pusong nabilango” is a lyric shared by Gian from their title track, making us even more excited for its release. The band also performed an acoustic version of the album’s lead single, “Multo” which was released last Sept. 14.

A perfect blend of heartfelt lyrics and musical innovation, Cup of Joe continues to prove that with them, it’s more than just music, but also about the shared experience of being beautifully — and heartbreakingly — human.

The 'Silakbo’ Concert Series

Since forming the band in 2018, Cup of Joe has released a series of singles and collaborations that put them on the map. In 2024, they performed their first solo concert — a two-day sold-out show at the New Frontier Theatre.

This time around, the band is shattering expectations as they announced their upcoming two-day concert series set next door at the Smart Araneta Coliseum, a testament to their ever-growing fan base and their knack for delivering electrifying performances. Happening on Feb. 8 and 9, the event will also serve as the grand unveiling of “Silakbo,” bringing its poignant tracks to life in a night of unforgettable music.

“Having the opportunity to connect with our fans through this album and these concerts feels like a dream come true,” Gian expressed, having manifested their dream of playing at a huge venue from a previous interview.

Silakbo Concert Tour
Silakbo Concert Tour Dates | Photo from Facebook/CupOfJoeRecords

But that’s not all. Cup of Joe is also taking “Silakbo” on the road with an exciting regional tour. They’ll be back in their hometown Baguio for a two-day concert at the Baguio Convention and Cultural Center on Mar. 6 and 7 before moving to Davao to play at the SMX Convention Center on Mar. 22. The tour wraps up in Cebu on Mar. 29 at the IC3 Convention Center.

Tickets are already on sale and by the looks of it, the Araneta show is already sold-out! However, Cup of Joe invites everyone to listen to their new album and join them on this incredible journey of music, emotion, and connection. Whether you’re grieving, healing, or somewhere in between, the band emphasizes that your feelings are validated and hopes that their new album will make their listeners feel more seen and heard.

Cup of Joe
Photo by The Beat Asia

You can pre-save “Silakbohere. Follow Cup of Joe on Facebook, X (Formerly Twitter), and Instagram for updates, teasers, and behind-the-scenes peeks on their most ambitious project yet.

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Manila/ The List/ What's On

SEVENTEEN and Spotify’s Bringing the 'Carat Station' to Manila

20250113 SVT Carat Station Photo by Spotify Philippines/Facebook

Every Carat is bound to have the best weekend this week, all thanks to SEVENTEEN.

As if the opening of SEVENTEEN’s Artist-Made Collection Season 1 Pop-Up isn’t enough, SEVENTEEN and Spotify are bringing the “Spotify Carat Station” to Manila, too!

From Jan. 17 to 19, 2025, the Spotify Carat Station is aimed to be the “ultimate starting point” for every Carat attending the upcoming “Right Here World Tour” at the Philippine Sports Stadium this weekend.

The pop-up coincides with the concert weekend, and fans (whether they’re attending the concert or not) will be able to enjoy a playground filled with SEVENTEEN’s colors and creative vision.

The event will also feature metro-themed photo spots and interactive activities carefully curated by SEVENTEEN and Spotify to give fans a thrill of what’s to happen at the “Right Here World Tour.” Fans will also get to listen to SEVENTEEN’s songs all throughout the pop-up to get the vibes up and running before the concert. Exclusive giveaways and concert essentials are also up for grabs at the Carat Station, while stocks last, of course!

The Spotify Carat Station in Manila will be open at the Glorietta Activity Center in Makati City from Jan. 17 to 19, 2025, from 10:30 AM to 10 PM.

This is the fourth installment of the Spotify Carat Station, following Seoul in September 2024, New York in October 2024, and Tokyo in December 2024.

Looking for the SEVENTEEN playlist to prep for the concert? Tune in to the “SEVENTEEN WORLD TOUR [RIGHT HERE] Live Set” playlist on Spotify!

For more information and updates, follow Spotify Philippines on their Facebook, X (Formerly Twitter), and Instagram pages!

When and Opening Hours: Jan. 17 to 19, 2025 from 10:30 AM to 10 PM

Location: Glorietta Activity Center, Ayala Ave, Ayala Center, Ayala Avenue cor. Pasay Road, Makati Avenue and EDSA, Makati City

Admission Fee: FREE

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Manila/ Vibe/ Pop Culture

Heads Up, Cinephiles! The MMFF 2024 Screenings Are Extended 'Til Next Week!

20250108 MMFF Extension Photo by MMFF/Facebook

Thought you’d miss out on this year’s Metro Manila Film Festival (MMFF) screenings? You’re in luck because they’ve just extended it for one more week!

The Metropolitan Manila Development Authority (MMDA) announced on Jan. 6, 2025, that the MMFF official entries will continue screening in select cinemas until Jan. 14, 2025, due to “insistent public demand.”

“We, at the MMFF, are overwhelmed with the continued support of the public for the festival’s 50th edition. Due to public clamor, we have decided to extend the theatrical run of the MMFF movies to further showcase the locally produced films that are truly impressive and artistically excellent,” said MMDA Chairman and MMFF Overall Chairman Atty. Don Artes.

The MMDA also announced that the MMFF complimentary passes will still be honored until Jan. 14, 2025.

Atty. Don Artes and the MMDA added that the proceeds from the MMFF screenings will be distributed to beneficiaries in the film industry, such as the Movie Workers Welfare Foundation (Mowelfund), the Film Academy of the Philippines, the Motion Picture Anti-Film Piracy Council, the Optical Media Board, and the Film Development Council of the Philippines (FDCP).

The Metro Manila Film Festival (MMFF) is in its 50th year, originally scheduled from Dec. 25, 2024, to Jan. 7, 2025. The annual film festival celebrates Filipino cinema and filmmakers, with movie theaters screening only Filipino-made films (excluding IMAX and 4D theaters).

The 2024 MMFF features 10 official entries, which were awarded at the “Gabi ng Parangal” on Dec. 27, 2024, at the Manila Metropolitan Theater.

The suspenseful prison drama film “Green Bones” was one of the most-awarded films of the night, winning “Best Picture,” “Best Actor,” “Best Supporting Actor,” “Best Screenplay,” “Best Cinematography,” and the “Best Child Performer” awards.

Stay updated with anything MMFF-related through their Facebook page!

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Manila/ Venture/ Profiles

How Adelina Eugenio Built a Social Media Following of Over 3.5M

Adelina Eugenio x Beat Asia 1 Photo by Adelina Eugenio

Filipinas across the country have found an accomplice in Adelina Eugenio. Her relatable humor and easy-to-follow makeup routines have become a staple for many in her audience, which – might we add – is currently over 3.5 million strong (and growing!).

“It’s still crazy to think I have over 3 million followers on TikTok!” Adelina exclaimed. “Honestly, TikTok feels like the perfect platform for me – it lets me show [people] the real [me].”

Also known as Deng, Adelina is a content creator who’s recently skyrocketed to fame. She came into the social media scene in 2023, posting “get ready with me (GRWM)" videos on her social media page. Before it became a full-time career, Deng recalled that she would film the same kind of content before heading to her classes at university. “From there, I realized I wanted to share more of my life and ideas with a bigger audience,” she said.

A makeup look by Adelina
A makeup look by Adelina | Instagram/Adelina Eugenio

Since then, the content creator has banked on both authenticity and relatability to build her name and community. “Staying true to myself and embracing my unique humor and personality is what really helped me stand out,” she mused. “People can tell when you're real, and it’s so much easier to connect with them that way.”

Of course, consistency is key too. Posting regularly keeps the momentum going, which Deng admitted is helpful when navigating unpredictable algorithms. Today, she’s active on three platforms: TikTok, Instagram, and Facebook. And while she is her most authentic self on each one, she revealed that different types of content work differently on each one.

TikTok is all about short, catchy, and fun videos that grab attention right away,” she explained. “On Instagram, I get to showcase more polished content – I can share everything from photos, stories, and reels. It’s a more curated space where I focus on aesthetics and storytelling. Facebook, on the other hand, is where I really focus on building a community. I love interacting with my audience there, whether it's replying to messages or joining discussions.”

Yet, out of all these platforms, Deng finds most of her fan base on TikTok. There, she collaborates with fellow creators such as Zoozoo, who she acknowledges as someone she already follows and admires. She's also filmed content with personalities such as Christian Bautista and Lauren Spencer Smith.

But even on her own, it’s obvious that Deng’s humor – often loud and energetic – is a magnet for viewers. Already knowledgeable about the social media scene, Deng shares that gaining followers – and attention – isn't always easy.

The first three seconds are crucial for grabbing attention,” she shares of Tiktok. “So I always think of a catchy opening hook. For example, I might ask my followers to guess what I’m about to unbox, or even start with an excited scream to show how hyped I am for a product.”

These kinds of tips showcase Deng’s mastery of her platform. And while she acknowledges that luck has had a role in her virality, she knows that proper timing and understanding algorithms are even bigger factors when determining who gets to be under the spotlight – or on someone’s screen.

“That’s why I always emphasize the importance of posting regularly; the frequency helps keep your content visible on people’s feeds. But beyond that, hard work and genuine passion are the real foundation,” she stressed.

Follow Adelina on Instagram, Facebook, or TikTok

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Manila/ The List/ What's On

Maxieverse: The Concert: A One-Night-Only Spectacle with Maxie in Manila

Untitled design 2024 12 31 T112705 363 Photo by Instagram/ Maxie Andreison

Mark your calendars for Feb. 22, 2025 as Maxieverse: The Concert will take center stage at Aliw Theater, Pasay!

Experience a celestial, solar-system-themed extravaganza with Maxie Andreison for one night only, and prepare to be blown away by the fabulous and sensational Filipino drag performer and actress.

Maxie Andreison, the crowned superstar of Drag Race Philippines Season 3 and a standout contestant from Season 2 of the global singing competition Queen of the Universe, is a name that resonates with many.

Maxie concert
Instagram/Beyond Events

More than just a concert, Maxieverse: The Concert is a celebration of Maxie's inspiring rise to drag royalty. Hailing from Santa Ana, Manila, Maxie has quickly become a star, celebrated for her intrinsic ability to mesmerize audiences with her powerful vocals and onstage charisma.

Joined by special appearances from her drag family and featuring surprise guest performances from iconic Original Philippine Music (OPM) legends, the concert is a must for people wanting to experience unforgettable moments filled with music, glamour, and Filipino pride.

There will also be the chance to meet Maxie herself with an exclusive meet-and-greet schedule after the show.

Tickets are selling fast! Don’t miss your chance to be part of this spectacular, star-dusted event. For tickets, DM Beyond Events here.

For more details, follow Maxie Andreison on Instagram, Facebook, and X (Formerly Twitter).

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Manila/ Ohana/ Relationships

Are MBTI Results Accurate? Here's What a Psychologist Has to Say

Snapinsta app 467930921 18041557868235518 8208401916174318903 n 1080 Photo by Limelight (Instagram)

It’s always a good idea to get to know yourself better. Perhaps that’s why personality quizzes seem to be on the up lately, especially online. Among these tests is the ever-popular MBTI, which classifies people into sixteen different personality types.

Known as the Myers–Briggs Type Indicator (MBTI), MBTI looks at four key dichotomies that include: extraversion versus introversion (E vs I), sensing versus intuition (S vs I), thinking versus feeling (T vs F), and judging versus perceiving (J vs P). The theory is that this spectrum can describe an individual’s tendency, and knowing where one lies can help one understand one’s self better.

Being aware of your personality enables you to focus on your strengths and your areas for improvement,” said Clinical Psychologist Ma. Alodia Cueno-Mercado. “If you know your nature, you may be able to describe, define, and control your behavior when exposed to stressful or anxiety-provoking situations.”

Alodia with Jim and Sab
Alodia with podcasters Jim and Sab | Instagram/Limelight Planners

Alodia, who’s spent her professional life observing how people act and react, also attests that MBTI results – while often thrown around in the most casual conversations – are reliable indicators of people’s personalities. “The four preference scales on the MBTI assessment have internal consistency reliabilities of around .90, and test-retest correlations are over .80 for periods up to 15 weeks,” she explained. “Basically, this means that MBTI has high reliability and validity.”

This is perhaps why MBTI personality types are so popular: aside from the fact that results are typically easy to access (just take a quiz online!), MBTI personalities tend to be accurate for some time. That doesn’t mean one’s MBTI won’t change, but it does help an individual to be aware of how he or she responds to things at the moment.

To add to that, MBTI results can make something as complicated as personalities easier to understand. They simplify one's tendencies in a way that people find relatable or approachable. This is particularly helpful for those seeking to improve themselves or better their perspective in life. It’s also a helpful step for those looking to be more mindful.

“To be more mindful, observe yourself: how you react to things, how you process information, and how you see the world. Be mindful of your limitations and do something about it,” Alodia advised.

Of course, that doesn’t mean that a person can be reduced to four simple letters. As Alodia has acknowledged, personalities are complex and ever-evolving. They develop through time and are influenced by multiple factors: biology and genetics, environment, and experiences. “The existing needs may also alter the way people prefer to act, most especially when we are talking about survival,” she added.

What MBTI personality types can offer is guidance for people looking to change for the better. This is particularly helpful for the new year when resolutions often come to mind. A helpful tool that Alodia recommends is a journal. Journaling has been proven to have benefits for one’s mental health and it can also be a valuable stepping stone to achieving goals.

“If you want to change or achieve something, you can monitor yourself better if you have a planner that can guide you through your journey in actualizing your plans,” said Alodia.

For this, people can turn to the 2025 MBTI Planner from Limelight Planners. Tailor-made for each personality, this innovative journal promises users 365 days of self-discovery, using tools that are sure to be beneficial to different thinkers.

To know more about the planner, visit their social media pages or grab one from Shopee or Lazada.

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Manila/ Vibe/ Artists

The Beat Manila's Up-and-Coming Artist: Cebuana Singer-Songwriter Jolianne

UAC Manila Jolianne

The Beat Manila’s Up and Coming is a series where we feature rising talented artists from the Philippines, giving them a platform to share what they’re passionate about and to promote the music they (and us too!) would love for the world to hear. Do you want or know someone who wants to be featured? Email us at [email protected] or slide through our DMs on Facebook or Instagram!

On stage, this up-and-coming artist is like an angel who graced the Earth with her mesmerizing visuals — but wait ‘til you hear her sing — trust us, you'll be enchanted further.

Meet Jolianne Salvado, an emerging singer-songwriter from Cebu. Hailing from the province, Jolianne is slowly but surely making her name in the industry with her groovy R&B and sentimental acoustic tracks and her smooth-as-butter vocals. Just a few months ago, the singer also collaborated with OPM R&B star Arthur Nery for his second album and took the stage as a guest at the latter’s solo concert, proving that hers is a name worth watching out for.

From fangirling to writing her own music, Jolianne is now gearing up to release her first-ever solo album.

In an interview with The Beat Manila, Jolianne shared with us the story of her beginnings as a musician, some of her biggest goals, and many more. Read on and get to know this talented Cebuana artist!

Hi Jolianne! Can you tell us a bit about yourself?

Hi! I’m Jolianne, and I’m a songwriter from Cebu, taking snapshots of my creative and personal experience through music.

How did you get into music? What made you pursue the craft?

I’m a fangirl through and through. I used to run fan accounts on Twitter for One Direction, Ariana, and BTS. Those deep dives into fandoms were my gateway into the world of music.

Pursuing it as a career, however, was never my intention. Writing songs was always just something I did for my own enjoyment. But everything changed one day when a local radio station invited me to perform. They asked if I [can] play at least one original. That song was “Irises.” I decided to release that song, and it hit 10,000 streams in two months. I remember feeling like Beyoncé. At the time, that was the ego boost I needed to continue sharing the work that I’d been hiding for so long.

We are in love with your vocals! Were you always such a good vocalist even when you were young, or did you have any professional training?

Thank you! My mom used to be a singer herself. She was more Whitney Houston, Celine Dion-adjacent, which is very different from the type of music I sing now. But she laid the foundation for everything I know about singing — breath control, phrasing. The basics transcend all genres.

Your songs are mostly (if not all) written by you. How do you usually write your lyrics? Where do you get your inspiration?

Up until this point, I’ve been writing about anything and everything under the sun. A lot of my previous writing was fictional, based on books or secondhand experiences. It was only recently I realized how important it is to create art that is true to you. People can sense authenticity, and they can just as easily spot when it’s missing. So now, I write with more intention, choosing to tell stories that feel true to my experience.

You released your collab track "Lullaby" with Arthur Nery and performed with him at his solo concert! How does it feel to be able to work with him?

Working with Arthur felt like a masterclass. His technical skills are exceptional, but what truly sets him apart is his creative taste. He has this ability to make the perfect choice for the moment, whether it’s a subtle adjustment or a bold leap. It’s the kind of instinct you can’t teach; it comes from experience and a genuine love for the art. He’s also both secure and humble. He never feels the need to prove himself because his work speaks for itself. And he uses that confidence to lift his fellow artists up.

What is "Lullaby" all about? Is there any behind-the-scenes story from making the song that you would love to share?

Lullaby” is a tender celebration of love's simplicity and depth. The vision for the song was “high school harana.” I was a nervous wreck during our recording session. The studio is usually my safe space, but I was just really intimidated about singing in front of one of my favorite artists. I ended up having to record my vocals separately (laughs).

Your latest track, "Dili na Lang," is one of PhilPop x Himig Handog Songwriting Festival's finalists! How do you feel about this achievement, and what made you decide to lend your voice for this song?

I’m really stoked to be playing a little part in this celebration of Philippine artistry. Ate Relden Campanilla, who wrote this song, is among the finest writers of Cebu, of the Philippines. I’m so honored I get to spin my take on this song and be a vessel for her artistry. I’m really proud that we get to represent Cebuano talent in this way, with a Cebuano song.

Who are your biggest inspirations in music? How did they shape your own craft?

Right now, my biggest influences are the pop girls (of all generations): Ariana Grande, Sabrina Carpenter, Whitney Houston, to name a few. I listen to a broad spectrum of music, but at the end of the day, I am a pop enjoyer. I’m inspired by how they can take complex and plain emotions and convey them for people to make sense of their feelings so that people can live vicariously through it.

Any dream collaborations that's on your bucket list?

I would love to do chorus vocals on a rap song — something like Kali Uchis and Tyler, The Creator or SZA and Kendrick Lamar. That would be the dream!

Hailing from Cebu yourself, what advice would you give to other young artists from Cebu who would love to pursue music?

Get comfortable with failing. The sooner you fail, the better. Every misstep brings you one step closer to getting it right.

What's next for Jolianne? Any new albums, projects, or gigs that we should look out for?

I’ll be putting out my very first EP this January! This project is a really great snapshot of where I am creatively and personally at this point in time.

This interview has been edited for length and clarity. To learn more about Jolianne, follow her on Instagram, TikTok, or Facebook, and stream her music on Spotify, Apple Music, or YouTube.

Enjoyed this article? Check out our previous Up-and-Coming articles here.

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