Just in time for Christmas, every child’s (and child at heart’s) dreams of meeting Santa Claus will come true, all thanks to Coca-Cola’s festive and innovative AI experience!
Coca-Cola continues to celebrate the “Santa Claus within us” this holiday season and introduces a new and festive digital experience called the “Create Real Magic Experience,” highlighting personal stories. People will get to design their own digital snow globes based on their own memories and have a heart-to-heart talk with Father Christmas, thanks to Real Magic AI!
Curious about what your snow globe would look like? You can just scan a QR code on a Coca-Cola Christmas bottle or can, or even through this link! The Create Real Magic Experience uses multi-modal AI, including 3D avatar generation, genAI-enabled real-time conversation, and image generation for everyone to have their own unique and personalized experiences.
A Merry Coca-Cola Christmas to You!
The holidays are fast approaching, and what’s a Coca-Cola Christmas celebration without the iconic Coca-Cola Christmas Caravan?
The Coca-Cola Christmas Truck Tour first started on Sept. 1, 2024, and has since been spreading festive cheer to communities all around the Philippines. The tour will continue until this December to make sure the holiday cheer is felt everywhere.
To take the experience up a notch, Coca-Cola painted the Philippine sky with 1,300 drones last Nov. 30, 2024, at Nuvali East Bloc, Sta. Rosa City, Laguna. Dubbed “The Biggest Coca-Cola Drone Show,” Coca-Cola said that the show is “a captivating story woven in lights, celebrating the unique traditions that make Filipino Christmas so special,” mentioning the parol and the traditional Noche Buena feast.
Senior Marketing Director for Coca-Cola Trademark, Coca-Cola ASEAN & South Pacific Operating Unit, Teejae Sonza said in a statement, “This Christmas, our aim is to make kindness travel even further. We believe in the power of connection to create a brighter world. This Christmas, we want to help spread kindness to all four corners of the globe and remind each other that the real magic of the season is found in human connection.”
Follow Coca-Cola on their journey to spreading kindness through their Facebook and Instagram.
