The United Kingdom’s leading sports retailer, Sports Direct, is finally in the Philippines, with its first store finding a home on the second floor of Ayala Malls Manila Bay in Parañaque City.
Bringing its signaturemulti-sport, multi-brandmodel to the country, Sports Direct Philippines offers an extensive range of apparel, footwear, equipment, and accessories for athletes, fitness enthusiasts, and active families. Its assortment is spread over key categories, including Football, Running, Training, Outdoor, Swimming, and Racket Sports like Badminton, Pickleball, and Tennis.
“For many years, Sports Direct has been a major sports destination in the United Kingdom, known for its wide assortment and trusted brands, and its commitment to making quality sports products accessible to every individual,” said Mr. Anil Malhortra, MAP Philippines’ Country Manager.
“With this launch, the customer can now enjoy a complete multi-sporting experience in Ayala Malls Manila Bay. Whether you’re into basketball, football, swimming, or just want to keep active, this is the one-stop destination for you,” he added.
A One-Stop Shop for All Sporting Needs
Sports Direct Philippines carries leading international brands and MAP Active brand partners, including Nike, Adidas, Skechers, New Balance, Converse, Lotto, Diadora, Airwalk, and Ellesse, as well as major sports performance brands like Speedo, Wilson, and Yonex.
The store also carries British homegrown labels like Karrimor, Everlast, Lonsdale, Slazenger, and USA Pro, allowing Filipinos to enjoy a wider selection of high-quality sports essentials — all in one convenient location and at affordable prices.
Sports Direct Philippines’ layout is divided by sport, with a dedicated activity zone for almost every sport in-store for customers to enjoy. The items are also divided into Men’s, Women’s, and Kids sections, allowing a seamless and easy way to look through the store for all their needs.
For more information and updates, follow Sports Direct Philippines on Facebook and Instagram.
Location: 2F, Ayala Malls Manila Bay Building B, Aseana Ave., Parañaque City, Metro Manila
