Luxury lifestyle brand NoMad is making its way to Singapore, marking the brand’s first global expansion under Hilton’s ownership.
Hilton announced Monday that it has reached an agreement with UOL Group to open a NoMad hotel in the city-state. This is NoMad’s first hotel in Asia, following the London property in Covent Garden, which opened in 2021.
Set to open in early 2027,the 173-bedroom NoMad hotel will be developed in partnership with UOL Group, a leading Singapore-listed property and hospitality group, bringing the brand’s refined yet eclectic approach to luxury hospitality, with a focus on sophisticated design, world-class dining, and immersive cultural programming.
Strategically placed along Orchard Road, guests will have access to Singapore’s prime shopping and entertainment destinations while still being able to embrace the city’s vibrant cultural landscape. Not only is it close to the luxury retail district, but it’s also moments away from local heritage sites such as Arab Street, Bugis, and Chinatown, offering an authentic connection to the country’s rich culture and history.
“This signing adds a new and significant dimension to Hilton’s phenomenal growth story in Asia Pacific, as we gain a critical foothold in the luxury lifestyle space,” said President of Asia Pacific for Hilton Alan Watts. “With demand for high-end, experience-driven stays surging across the region, the luxury gateway of Singapore offers the perfect backdrop to debut NoMad’s uniquely local luxury hospitality — and will be the first of many cities in Asia to welcome the brand.”
NoMad hotels offer a unique balance between grand and intimate, classic yet contemporary, as it blends luxury with lifestyle. This is reflected through its captivating interior design and cultural influences, like the bespoke local artworks featured in each guest room. Eachimmersive luxury experience is localized for the destination, featuring personalized services, unforgettable designs, and culinary experiences.
“NoMad is built on the concept of a hotel as a welcoming home filled with stories, where every detail — from its interiors and rich visual appeal to its thoughtfully curated dining experiences — comes to life. The signing of our first hotel in Singapore marks an exciting introduction of our brand to Asia Pacific,” said The Sydell Group Founder & CEO Andrew Zobler. “This debut is just the beginning as we seek out the best destinations to introduce NoMad, with several deals in advanced discussions in destinations in North America, Europe, and beyond.”
Singapore is expanding its luxury hotel portfolio with the opening of several exciting new properties, including Raffles Sentosa, the first all-villa property on Sentosa Island, and The Standard Singapore, which opened late last year. With the signing of the NoMad hotel, Hilton is taking a step toward their plan of growing its luxury presence to 150 hotels in the Asia Pacific region. Over the next two years, the hotel group is set to open Waldorf Astoria properties in Kuala Lumpur, Sydney, Shanghai, Tokyo, Xi’an, and Hanoi.
NoMad hotels is also part of the Hilton Honors, the award-winning guest loyalty program for Hilton’s 24 distinct hotel brands. Members who book directly through their preferred channels will have access to instant benefits, including a flexible payment slider that allows members to choose any combination of Points and money to book a stay, exclusive member discounts, and free standard Wi-Fi. You can learn more about it here.
For updates on bookings and opening dates, stay tuned on Hilton’s Facebook, X (Formerly Twitter), and Instagram pages.
