Tiger Beer and Monopoly Collab to Celebrate Singapore’s 60th Anniversary

Happy 60th anniversary to Singapore!
In a playful toast to the Lion City’s 60th birthday, Tiger® Beer and Monopoly team up for a limited-time collaboration that mixes national pride and nostalgia, and some major prizes up for grabs.
Running from July 1 to Oct. 5, 2025, Tiger® invites drinkers from across Singapore to join in the Tiger® SG60 MONOPOLY PLAY, SIP, WIN promotion, where they can unlock instant prizes and have the chance to win S$600,000 in prizes, including gold bars, cruise credits, and even a car.
Part of the brand’s new local platform “Our Roar, Our Way,” which champions the unapologetic ways Singaporeans live, connect, and express themselves, the game pays homage to the kiasu, the must-win spirit that drives Singapore’s progress.
Tiger® SG60 MONOPOLY PLAY, SIP, WIN

Just like the classic board game, players will receive Property Cards when they enjoy Tiger® from participating merchants across the island and win when they collect all properties of a single color.
“Over the years, Tiger® has grown alongside Singaporeans through shared milestones, everyday moments, and with the same courageous spirit that drives progress,” said Geral Yeo, Marketing Director, Asia Pacific Breweries Singapore.
“As we mark 60 years of Singapore, we wanted to celebrate the unapologetic ways Singaporeans live. Whether it is being kiasu or turning small wins into something big to celebrate, this collaboration with MONOPOLY brings that to life in a fun and familiar way, reflecting how Singaporeans roar.”
Keep your eyes peeled for MONOPOLY-themed roadshows at participating coffee shops and supermarkets across Singapore from July onwards!
How To Join

The Tiger SG60 MONOPOLY PLAY, SIP, WIN promotion is open to all Singapore residents aged 18 and above, offering two exciting ways to play.
Participating Retailers (Digital Gameplay)
Purchase participating Tiger® Beer products from participating hypermarkets, supermarkets, convenience stores, or e-commerce platforms. After signing up, upload your receipt between July 7 to Oct. 5, 2025, at tigerbeerssg.com to receive digital Property Cards!
Stand a chance to win a BYD Seal Dynamic, a 16-inch Apple Macbook Pro, a SMEG Minibar Fridge and one-year supply of Tiger® Crystal, or an Exclusive Tiger® x The Corner Shop T-Shirt.
On top of that, Tiger® Beer has teamed up with FairPrice Group to offer exclusive Chance cards! These are surprise instant win cards randomly distributed along with the Property Cards from July 7 to Oct. 5, 2025, with prizes such as S$888 Cash Prize and more! To try your luck, simply purchase Tiger Beer at any FairPrice or Cheers outlet!
Gameplay Period: July 1 to Oct. 5, 2025, 11:59 PM
Coffee Shops (Physical Gameplay)
Purchase participating Tiger® Beer products from participating coffee shops and receive physical Property Cards from the drinks store.
Stand a chance to win 100g or 50g gold bars, a luxury watch worth S$20,000, or Cruise credits worth USD$800.
Gameplay period: July 1 to Aug. 31, 2025, 11:59 PM
Find out more about the Tiger® SG60 MONOPOLY, PLAY, SIP, WIN promotion and view the detailed schedule for MONOPOLY-theme roadshows by visiting the Tiger® Beers SG60 website.
Follow Tiger Beer SG on Instagram.
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