MINISO Launches VivoCity Store, Barbie Collection in Singapore

Retail brand MINISO has just relaunched its new store in Singapore, and it’s something every Barbie girl would love!

Located at the VivoCity mall, the brand’s refurbished outlet in the Lion City is its very first Intellectual Property (IP) Collection store in the country, which features an upgraded store format, a new storefront, vibrant interiors, and a wide range of the brand’s trendy IP products.

The revamped outlet has eight IP zones inside, sporting the largest number of IP products in the country. This includes items from Disney, Care Bears, and Snoopy, among many others.

Aside from being the brand’s biggest outlet in the country, the store also launched its new Barbie collection, which includes bags, tumblers, pouches, fashion items, and more. These can be seen in the store’s Barbie IP zone, which is adorned with an eye-catching pink colour scheme and a lively layout.

The store also debuted the world’s first giant Blind Box Christmas Tree, along with the brand’s blind box favourites featuring characters like Lotso Bear from Toy Story, Stitch from Lilo & Stitch, and Winnie the Pooh.

"The exciting visual design is sure to make a big impression on consumers, while the new format delivers a curated experience, making it easier and more enjoyable for shoppers to find old favorites and discover new surprises," said Bella Tu, general manager of overseas operations at MINISO, in a press release.

The revamped MINISO VivoCity is part of the brand’s ongoing upgrades at its stores across the city, aimed at positioning the label as a global lifestyle super brand.

Visit the new MINISO store in VivoCity and get your favourite IP collections now!

Location: MINISO, #B1-03 VivoCity, 1 HarbourFront Walk, Singapore