Your dream of becoming a pop idol may soon come to reality, as South Korean company SM Entertainment will set up an office in the Lion City.
Leading the Hallyu wave across the globe, SM Entertainment is the talent agency behind the launch of top-charting acts Red Velvet, SUPER JUNIOR, NCT, and Girls Generation, just to name a few.
Founder Soo-Man Lee said in a CNBC report that the move is part of their expansion plans in the Southeast Asian region.
Apart from hiring students and fresh graduates for internships, the company is also keen to discover local talents for a potential pop group called NCT Singapore, a sub-unit of the K-Pop boy band NCT.
Lee said the aspirants will go through a rigorous process, from casting, training sessions, marketing management, and production.
Meanwhile, the agency will also launch retail businesses in Singapore, including South Korean-inspired coffee shops, pop-up stores, art exhibitions, and K-Pop merchandise stalls.
