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South Korean actor Kim Soo-hyun is Prada's newest brand ambassador. Announced on Dec. 19, 2024, they also released exclusive photos of the actor wearing an all-black outfit.
Byeon Woo-seok now joins fellow Korean celebrities NCT’s Jaehyun, aespa’s Karina, K-pop boy group ENHYPEN, and K-drama actress Kim Tae-ri as Prada’s brand ambassadors.
According to FRED’s website, Jin was selected to be their global ambassador for his “radiant personality, contemporary, casual, and chic style” that resonates with the “modernity and individuality” of Maison FRED creations.