South Korean Kim Soo-hyun is Prada’s Newest Brand Ambassador
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Celebs & Influencers

Top Hallyu Star Kim Soo-hyun Named as Prada’s Newest Brand Ambassador

South Korean actor Kim Soo-hyun is Prada's newest brand ambassador. Announced on Dec. 19, 2024, they also released exclusive photos of the actor wearing an all-black outfit.

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Photo by Prada/X

Kim Soo-hyun is the newest face of Prada.

On Dec. 19, 2024, Pradaannounced that the South Korean actor is joining them as their newest brand ambassador. “Prada is pleased to announce Soohyun Kim, Korean actor, as Prada’s brand ambassador,” the Italian luxury fashion house said in their post.

The announcement was accompanied by exclusive photos of Kim Soo-hyun, decked in an elegant, all-black ensemble (peep the iconic Prada logo in his mock turtleneck top's collar). As the newest brand ambassador for Prada, Kim Soo-hyun joins the likes of aespa’s Karina, actor Byeon Woo-seok, actress Kim Tae-ri, and NCT’s Jaehyun.

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Kim Soo-hyun as Prada's newest brand ambassador
Courtesy of Prada/X

Kim Soo-hyun’s Career

Kim Soo-hyun is a household name in the K-Drama world, with a renowned career across the big and small screens. Beginning with supporting roles from 2007 through 2010, Kim Soo-hyun first gained popularity from his roles in “Father’s House” and “Giant,” for which he won the “Best New Actor” award at the SBS Drama Awards.

The South Korean actor rose to domestic popularity after starring in the high school musical drama “Dream High,” where he played a country bumpkin that turned out to be a musical genius. His popularity skyrocketed after starring as King Lee-hwon in the hit period drama “Moon Embracing the Sun” in 2012.

Kim Soo-hyun became popular internationally after the 2013-2014 fantasy romance series “My Love from the Star,” where he starred alongside Jun Ji-hyun. This led to a boom in endorsements and awards, such as a Daesang at the 7th Korea Drama Awards and the Most Popular Actor (TV) Award at the 50th Baeksang Arts Awards.

His most recent drama was “Queen of Tears,” released in 2024, where he starred opposite Kim Ji-won. The drama became overwhelmingly successful, with the drama surpassing “Crash Landing On You” as the highest tvN series.

The "King of Product Endorsements," earned his title over the years, especially after "My Love from the Star." In 2021, he was a product endorser for the Philippine brand Bench and a global ambassador for Tommy Hilfiger. In 2022, Kim Soo-hyun was Dunkin’ Donuts’ product endorser. In 2023, he became the brand ambassador for outdoor fashion brand Eider.

Just recently, he became Jo Malone London’s newest Asia ambassador.

Stay updated with Kim Soo-hyun’s activities by following him on his Instagram page.

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