Alerting beer lovers and BLINKs: BLACKPINKis now the face of legendary Japanese rice lager, Asahi Super Dry, coming to your area!
The supreme Japanese beer brand Asahi Super Dry is teaming up with none other than the four global K-Pop queens. For the first time in history, all members of BLACKPINK have officially been appointed ambassadors for a beer brand.
Launching this July, this campaign“BLACKPINK in your dry”is popping up across Japan, South Korea, Mainland China, Hong Kong, Taiwan, and Mongolia.
Asahi is tapping into BLACKPINK’s fierce creativity and global star power to push boundaries and elevate their brand like never before.
“This partnership marks a bold step forward in the Asahi Super Dry brand strategy across Asia. BLACKPINK represents the energy, edge, and global influence that aligns perfectly with our vision for the future. Together, we’ll deliver campaigns that not only capture attention but also connect deeply with our consumers’ evolving lifestyles and passions,” says Ms. Wakana Noma, Head of Beer Marketing Department, ASAHI BREWERIES, LTD.
Keep your eyes peeled for limited-edition Super Dry cans with exclusive BLACKPINK designs, cool branded merch (hello, Asahi Super Dry x BLACKPINK Original Ice-ColdTumblers!), and a series of dazzling activations that will light up the billboards of cities across East Asia.
Come September, these limited-edition products will be on the market across East Asia, so let the countdown begin!
For more information about the collaboration, visit Asahi Super Dry on their website, Instagram, and Facebook.
