'Lovely Runner' Star Byeon Woo-Seok Is Prada's Newest Brand Ambassador

Heads up, Byeon Woo-seok stans! Italian luxury fashion house Prada has named the South Korean actor as its newest brand ambassador, the label announced in a social media post on Nov. 4.

The announcement came with a set of photos of the “Lovely Runner” star wearing a powder blue polo shirt and a sleek black Prada suit, flaunting the actor’s stunning visuals and amazing proportions.

Prior to the announcement, the actor was also seen attending the Prada Men’s Spring/Summer 2025 show in Milan last June. With the ambassadorship, fans can expect the K-drama star’s attendance at future Prada events, as well as his appearance in its upcoming campaigns.

Byeon Woo-seok now joins fellow Korean celebrities NCT’s Jaehyun, aespa’s Karina, K-pop boy group ENHYPEN, and K-drama actress Kim Tae-ri as Prada’s brand ambassadors.

Byeon Woo-seok’s Prada ambassadorship follows the success of his “Summer Letter” fan meeting in Asia and hit K-drama series “Lovely Runner.”

For more updates on Prada’s latest collections and ambassadors, follow them on Instagram, Facebook, or X (formerly Twitter). You can also explore their newest holiday collection here.