TAT

Trip.com has teamed up with the Tourism Authority of Thailand (TAT) to launch the “Go Thailand” — a limited-time campaign offering travelers from 16 international markets exclusive discounts of up to 50% on hotels, flights, and local activities across Thailand.

The Tourism Authority of Thailand has officially unveiled the “Trusted Thailand” stamp—a new initiative aimed to reinforce international confidence and highlight the kingdom’s image as a safe, reliable, and welcoming destination.

As part of the Amazing Thailand Grand Tourism and Sports Year 2025, the initiative aims to invite up to 39 million international visitors and generate over THB3 trillion in tourism revenue.

“Songkran is more than a celebration – it’s a proud symbol of Thai identity and soft power."

The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, is inviting travelers and visitors to ring in the New Year with the “Amazing Thailand Countdown 2025” at Nagaraphirom Park along the Chao Phraya River in Bangkok, with the Wat Arun as its backdrop.

Bangkok is championing responsible tourism among visitors by promoting low-carbon routes along Phadung Krung Kasem Canal, one of the oldest canals in Bangkok.

The Bitkub Metaverse will utilise non-fungible tokens (NFT), crypto, blockchain technology, XRB, and other web 3.0 technologies to promote Thailand's tourism.

TAT Deputy Governor for Digital Research and Development Nithee Seeprae said that this partnership may attract younger tourists who are familiar with metaverse.