The Tourism Authority of Thailand (TAT), under the Ministry of Tourism and Sports, has officially unveiled the “Trusted Thailand” stamp—a new initiative aimed to reinforce international confidence and highlight the kingdom’s image as a safe, reliable, and welcoming destination.

The stamp will be awarded to establishments and tourism operators that meet the highest standards across safety, communication, and visitor care, serving as a mark of assurance to help travelers make informed decisions. This assessment covers areas such as general safety, safe transactions, foreign language support, and accessibility.

During the launch event, Mr. Jakkaphon Tangsutthitham, Vice Minister of Tourism and Sports, said that the Thai Government recognizes that safety is the foundation of sustainable tourism and remains the priority in policy. Ms. Thapanee Kiatphaibool, TAT Governor echoed this, saying that the “Trusted Thailand” stamp is a practical way to restore travel confidence while laying the foundation for Thailand’s tourism industry to meet international safety standards.

“More than a symbol, it represents our commitment to making Thailand a destination where every visitor feels secure and truly welcome,” she said.

The “Trusted Thailand” stamp is set to roll out nationwide in October 2025, and will be promoted through digital campaigns, international media, and collaborations with key opinion leaders and influencers. These efforts aim to project a refreshed image of Thailand as a modern, stable, and safe destination, under the concept, “Travel Thailand with Confidence Every Step of the Way.”

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