First Fairmont Hotel in Thailand to Open in 2024

Real estate group Asset World Corp Public Company Limited (AWC) is set to open Fairmont Bangkok Sukhumvit in 2024, marking the first integrated luxury MICE hotel in Thailand.

The upcoming lavish property follows the rebranding of the Grand Mercure Bangkok Windsor in Sukhumvit district, and is expected to bring Accor’s iconic brand to the Thai luxury market. It will have approximately 419 room keys and features specialty restaurants and bars, a rooftop bar overlooking the city’s central business district, a swimming pool, a fitness center, a spa and wellness center, and meeting facilities, AWC said in a March 1 press release.

“Through the Fairmont Bangkok Sukhumvit, we will introduce Thailand and the country’s hospitality industry to a legendary luxurious hotel brand with unique offerings. Fairmont Bangkok Sukhumvit will be the first AWC affiliated hotel to be managed by Accor, and the top integrated luxury MICE hotel in Thailand, enhancing the capital as a global hub for the luxury MICE market,” said AWC CEO and President Wallapa Traisorat.

Located in the Sukhumvit mid-town and Asoke junction, the hotel will have easy access to the BTS Skytrain and underground MRT train network, as well as offices.

The building of the hotel is part of a multi-property agreement signed by AWC and Accor in December 2022.