Shop all things cute, popular, and everything in between, as beloved retailer and variety store chain MINISO has opened its new flagship store in Bangkok!
Located at the Asiatique the Riverfront, MINISO’s newest store houses over 20 Intellectual Property (IP) collections featuring well-known pop culture characters, including Harry Potter, Disney’s Stitch and Lotso, Sanrio’s Kuromi, and Hello Kitty, among many others.
Aside from adorable merchandise items, customers can also look forward to multiple immersive IP-themed experience zones, such as the Harry Potter-themed fireplace zone, giant displays featuring Winnie the Pooh characters, and a super-sized Lotso Bear area.
In celebration of its opening last Jan. 11, Thai actress Davika Hoorne joined the ribbon-cutting ceremony and explored the store’s newest offerings.
MINISO’s new store in Thailand is part of the brand’s ongoing expansion efforts in Southeast Asia. This includes the recent opening of its 1 Utama store in Malaysia, as well as the launch of its largest Singapore store last December in PLQ Mall.
“Through this store, we aim to provide Thai consumers with superior and diverse shopping options. At the same time, we aspire to lead the market with innovative IP collaborations and experiential designs, propelling the brand toward greater global achievements,” said MINISO Thailand’s CEO, Jun Wang, during the grand opening event.
Check out MINISO’s new store at Asiatique the Riverfront or follow them on Instagram for updates.
Location:MINISO, Asiatique the Riverfront, Wat Phraya Krai, Bang Kho Laem, Bangkok
